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2024　Special Lecture : Social Issues and Communication

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Academic unit or major
Humanities and social science courses
Instructor(s)
Kujira Masaya 
Class Format
Lecture     
Media-enhanced courses
Day/Period(Room No.)
-
Group
-
Course number
LAH.S108
Credits
1
Academic year
2024
Offered quarter
3Q
Syllabus updated
2024/3/14
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

Description
-This course focuses on employing ideas and communication to resolve the diverse issues troubling or improving our contemporary society. Several employees of Hakuhodo provide examples of their latest cases.
-The final outcome will be a "proposal report" that addresses a contemporary social issue.
Aims
-This course gives students numerous opportunities to share and discuss their impressions with other students, and then create their own ideas to resolve social issues.
-This course facilitates students’ ability to recognize a social issue, draw a vision, and make movements to resolve it.

Note
- Hakuhodo, founded in 1895, is a global integrated marketing solutions company.
https://www.hakuhodo.co.jp/
-HakuhodoDY Group consists of 419 subsidiaries and affiliates with a combined total of over 25,522 employees working in over 29 countries and regions around the world (as of March 2022). With revenue of 895,080 million yen (for the year ended March 2022), the Group ranks in the top 9 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.
https://www.hakuhodody-holdings.co.jp/english/

* This course is lectured only in Japanese.

Student learning outcomes

At the end of this course, students will be able to:
1) [Recognize an issue] Realize connections between social issues and our daily lives.
2) [Draw a vision] Draw an attractive vision for involving stakeholders in order to resolve the problems.
3) [Make a movement] Create an idea and action framework in order to make sustained moves towards resolution.

Course taught by instructors with work experience

✔ Applicable How instructors' work experience benefits the course
Practical experience of the general instructor :
(1)Hakuhodo Marketing Planner(1987-2012)
(2)Hakuhodo Human Capital Development Division/Manager(2013-2018)
(3)Hakuhodo Sei-katsu-sha Academy/Producer(2015-2019)
(4)Hakuhodo Brand & Innovation Design/Director(2020-)

Keywords

innovation, idea, dialog, social issues, problem solving, communication

Competencies that will be developed

Specialist skills Intercultural skills ✔ Communication skills ✔ Critical thinking skills ✔ Practical and/or problem-solving skills

Class flow

This class will be conducted in a live face-to-face format.
The lecturers will be one supervisor and two guests. The class will be conducted through lectures and Q&A sessions, as well as through dialogues among students.
Inquiries can be received through collaboration tools.
Students are asked to submit a comment sheet after class using a tool such as Google Forms.
Information is shared with all participants at any time through T2SCHOLA, such as problem solving and consultation, as needed.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Orientation for "Proposal Report" Comprehend the goals of this class. Understand the purpose of the "Self-Proposal Report" and the fieldwork "Life Diary", and prepare for the "Life Diary (1st session)". Submit the "Life Diary (1st)" by the designated due date (9:00 p.m. 5 days after class).
Class 2 (1) Recognize an issue Learn how to ask yourself questions to get noticed from our daily lives. Think and realize connections between social issues and our daily lives. Students will actively participate in a lecture on "Recognizing an issue" and group work using "Life Diary" to prepare for "Life Diary(2nd session)" in which they will deepen their "Recognizing an issue". Submit the "Life Diary (2nd)" by the designated due date (9:00 p.m. 5 days after class).
Class 3 (2) Draw a vision Create an attractive vision in order to resolve the social issues. Think and draw an attractive vision in order to resolve the social issues. Students will actively participate in a lecture on "Drawing a vision" and group work using "Life Diary" to prepare for "Life Diary(3rd session)" in which they will deepen their "Recognizing an issue and Drawing a vision". Submit the "Life Diary (3rd)" by the designated due date (9:00 p.m. 5 days after class).
Class 4 (3) Make a movement Comprehend ideas and action frameworks regarding issues and their solutions. Work together to create ideas and action frameworks regarding issues and their solutions. Students will actively participate in a lecture on "Making a movement" and group work using "Life Diary" to prepare for "Life Diary(4th session)" which is consistent with "Recognizing an issue, Drawing a vision and Making a movement". Submit the "Life Diary (4th)" by the designated due date (9:00 p.m. 5 days after class).
Class 5 Three forces for "Proposal Report" Learn how to create a proposal report using the three forces. Determine the basic direction of the Proposal and prepare to complete the "Self-Proposal Report". Submit the "Self-Proposal Report" by the designated due date (9:00 p.m. five days after class).
Class 6 Submission and sharing of "Proposal Report" Pay attention to presentations and give feedback to each other. Compare and reference your own and others' "Self-Proposal Reports" to identify the possibilities and problems with your proposal. Submit the “Self-Review“ of their own Self-Proposal Report by the specified due date (9:00 p.m. 5 days after class).
Class 7 Reflections and outlook Summarize efforts to address social issues. Understand the meaning and effects of proposing to people the social issues that are latent in their daily lives as "self-questioning", and prepare to work on the "Life Diary (5th)" as a new 1st step. Submit the "Life Diary (5th)" by the designated due date (9:00 p.m. 5 days after class).

Out-of-Class Study Time (Preparation and Review)

In the first class, students should read the textbook in preparation for the course; after the 1st, 2nd, 3rd, 4th, and 7th classes, they will make a “Life Diary”; after the 5th class, they will make a “Self-Proposal Report”; after the 6th class, they will make a “Self-Review“ of their own Self-Proposal Report. All should be conducted for approximately 100 minutes each.

Textbook(s)

“A Technique for Producing Ideas” James Webb Young
Think of daily lives as a textbook.

Reference books, course materials, etc.

Not specified.
Some materials used in class can be found on T2SCHOLA.

Assessment criteria and methods

1.Participation in class : 50％
2.Proposal Report : 50％

Note)

In principle, 89 points will be guaranteed if the following three criteria are met.
39 points, which is the basic point for the "Proposal Report", in addition to 50 points for class participation.

(1) No tardiness, early dismissal, or absence from all classes.
(2) Active participation in class lectures and group work by listening to the speaker and actively participating in the dialogue.
(3) All submissions must meet the submission requirements.

In the following circumstances, points will not be deducted from the participation points.

(1) A stay-at-home order requested by the university. Participation in an official event approved by the university.
(2) Delay in public transportation (a certificate of delay must be submitted).
(3) Other circumstances that make it difficult to complete the course, as approved by the instructor, will result in non-attendance.

If the "Proposal Report" meets the following criteria, points will be awarded in addition to the basic points in the range of 1 to 11 points.

(1) The applicant has taken the lead in conducting specific qualitative or quantitative research or study regarding the implementation and realization of the proposed theme.
(2) The applicant has drawn a roadmap for the realization of the 5-10 year goal indicated in the proposal, and is planning the first step toward that goal, or has already started planning or planning.
(3) The proposal is not based on pre-existing information, theories on the table, or pet theories, but on original discoveries and ideas obtained through trial and error.

Related courses

  • LAH.C101 ： Tokyo Tech Visionary Project
  • LAH.H107 ： Communication A
  • LAH.H207 ： Communication B
  • LAH.C301 ： Liberal Arts Final Report

Prerequisites (i.e., required knowledge, skills, courses, etc.)

In this class, students are expected to interact with each other in groups for the first time and to speak in front of the whole class. Students should be aware of this before taking this class.

Contact information (e-mail and phone)    Notice : Please replace from "[at]" to "@"(half-width character).

masaya.kujira[at]hakuhodo.co.jp

Office hours

Contact by e-mail in advance to schedule an appointment.

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