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2021　Special Lecture: Introduction to Management

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Academic unit or major
Humanities and social science courses
Instructor(s)
Miyake Hidemichi 
Class Format
Lecture     
Media-enhanced courses
Day/Period(Room No.)
Intensive ()  
Group
-
Course number
LAH.S113
Credits
1
Academic year
2021
Offered quarter
2Q
Syllabus updated
2021/5/11
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

　The purpose of this course is to create opportunities for students to think about industry and business from various perspectives as a gateway to acquiring "business acumen". No prior knowledge of management is required. This course does not place excessive emphasis on acquiring knowledge of the history of academic theories, and sometimes uses current topics as subject matter, with the intention of helping students to become people who can take charge of "good coordination between engineering/technology and management" in the future. The key question of this course is "Why do artifacts (this includes not only tangible goods but also intangible goods such as information services) have value?".
　Starting from the above question, the lecture aims to help students understand various aspects of business, such as technology and culture, market creation, brands and history, declining birthrates and entrepreneurship, local industries, and problematic inventions, and ideally to cultivate the ability to create new businesses by exercising their own conceptual skills.

Student learning outcomes

By taking this course, students will acquire the following abilities.
(1) To be able to consider the relationship between technology and society from the perspective of business administration
(2) To be able to discuss the development and planning of products and their value from multiple perspectives
(3) To be able to create new concepts for artifacts that will play a role in a new culture

Course taught by instructors with work experience

✔ Applicable How instructors' work experience benefits the course
In this lecture, the faculty member in charge, who has practical experience in conducting product planning surveys in companies and in planning industrial promotion policy surveys in local governments, will use his practical experience to provide education on business administration and value creation, with an awareness of learning from concrete examples.

Keywords

Business Administration, Product Development, Branding, Market Creation, Industry and Craft, Local Industry, Luxury

Competencies that will be developed

Specialist skills ✔ Intercultural skills ✔ Communication skills ✔ Critical thinking skills Practical and/or problem-solving skills

Class flow

We will use ZOOM for online lectures and group discussions, and each session will require a reaction paper instead of a mini-report. However, some changes may be made depending on the trend of the new coronavirus epidemic.

This is a four-day intensive course, and dates and time periods are as follows:
**Period 5-6 are scheduled 14:20-16:00

August 23rd: Class 1(Period 5-6), Class 2(Period 7-8)
August 24th: Class 3(Period 5-6), Class 4(Period 7-8)
August 25th: Class 5(Period 5-6), Class 6(Period 7-8),
August 26th: Class 7(Period 7-8)

***Classes will be offered live via Zoom throughout four days.

Students are required to attend all classes throughout the four days.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Guidance : Aim of this course Become interested in learning about business administration.
Class 2 Society and Culture Changed by Technology Formulate your own theories about the relationship between technological diffusion and social and cultural transformation.
Class 3 Technology transfer and market creation guided by culture Have your own theories about cultural development and market creation.
Class 4 Value theory in the post-replication technology era Have your own theory about the value of luxury brands.
Class 5 Industrial Society in the Age of Declining Birthrate Formulate their own theories about the nature of urban and rural industrial society in Japan.
Class 6 Hypothesis building by participants Have an original conception of the new artifacts required by society in the post-corona era.
Class 7 Hypothesis presentation, Q&A and summary Explain the original concept of new artifacts required by society in the post-corona era.

Textbook(s)

三宅秀道(2012)「新しい市場のつくりかた」東洋経済新報社

Reference books, course materials, etc.

Students should watch the Italian film "New Cinema Paradise" directed by Giuseppe Tornatore before the 5th class.

Assessment criteria and methods

Mini-report by reaction paper for each session: 50%, presentation of own theory in the final session: 50%.
However, some of these may be changed depending on the trend of the new coronavirus epidemic.

Related courses

  • LAH.S215 ： Special Lecture: Japan's economy, from the point of view of data and various topics
  • LAH.S213 ： Media Studies B
  • LAH.S112 ： Media Studies A
  • LAH.S312 ： Media Studies C

Prerequisites (i.e., required knowledge, skills, courses, etc.)

There is no knowledge or skill that you need to have beforehand, but I want you to worry and think about what "happiness" means to you.

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