The standardization strategy is a strategy to create new global rules which are necessary for innovations.
This course gives an overview of standardization strategies as a business strategy. The standardization is an important strategic tool for market development and competitiveness enlargement. This course provides students for basic concepts of standardization strategy, business strategies with standardization and practices of innovation with standardization.
This course is classified as a "livestream" with direct teaching by Zoom. Therefore, students are required to attend every lecture in real time. If you are unable to attend regularly due to other activities such as laboratory seminars or other lectures, do not take this course.
Prior to taking the course, please make sure that you have downloaded the latest version of the Zoom application. (Avoid connecting with browsers such as Chrome as it may be unstable or have limited functionality.) To maintain your concentration, the connected device is preferable to be the one with a larger display, such as a PC, and tablet.
By the end of this course, students will be able to:
1) Understand basic concepts of standardization and the importance of standardization as a business strategy.
2) Use Open-Closed Strategies for market development, competitiveness enlargement and innovation.
✔ Applicable | How instructors' work experience benefits the course |
---|---|
All lecturers are conducted by a specially appointed professor and guest lecturers who have abundant practical experience in the field of standardization. |
Standardization, Corporate strategy, Business strategy, Cooperation with technology
✔ Specialist skills | ✔ Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Course documents will be delivered 3 days before the class. Every lesson contains not only a lecture but also a 15- to 30- minute Q&A and discussion.
Content and order of classes is subject to change.
Course schedule | Required learning | |
---|---|---|
Class 1 | Importance of standardization | Understand the significance of standardization. Explain basic concepts of standardization. |
Class 2 | Standardization strategy for the steel industry | Understand the standardization strategy as industries. Understand the offensive and defensive standardization. |
Class 3 | International standardization of the "antibacterial" concept | Understand practical process of standardization. |
Class 4 | Standardization as business strategies | Understand business strategies with standardization. |
Class 5 | Negotiation and fighting techniques for standardization | Understand the importance of negotiation and fighting skills for international negotiation. |
Class 6 | Monetizing strategy with standardization and intellectual property rights | Understand systematically how to monetize through standardization. |
Class 7 | Standardization strategies to strengthen business competitiveness | Understand how to leverage standardization as a means to enhance business competitiveness |
To enhance effective learning, students are encouraged to prepare for each lecture using lecture materials in advance and to review class content afterwards (including making lecture reports) for each lecture.
No textbook
All materials used in class can be found on T2SCHOLA.
Class reports for each lecture (However, the evaluation will be multiplied by 0.5 for a report on each class with less than 80% attendance.) 70% total
Assignment report 30%
None required.
Innovation usually requires standardization to build new rules and systems globally.
Join our class to get practical methods for business strategy!