2021 Service Innovation II

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Academic unit or major
Graduate major in Technology and Innovation Management
Instructor(s)
Hidaka Kazuyoshi 
Course component(s)
Lecture    (ZOOM)
Day/Period(Room No.)
Sat7-8()  
Group
-
Course number
TIM.B514
Credits
1
Academic year
2021
Offered quarter
2Q
Syllabus updated
2021/3/19
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
(Service Innovation I & II are describable to be studied both, for their academic relations.)

Student learning outcomes

We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization

Keywords

service science, service innovation, service marketing, servitization, service dominant logic, smarter city

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

lecture, group work, reports

Course schedule/Required learning

  Course schedule Required learning
Class 1 “New Paradigm for Service Innovation 1: UST” Scott E. Sampson, The Unified Service Theory -A Paradigm for Exercise of the part
Class 2 “New Paradigm for Service Innovation 1: UST” Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010 Exercise of the part
Class 3 “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 Exercise of the part
Class 4 “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 Exercise of the part
Class 5 “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 Exercise of the part
Class 6 “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 Exercise of the part
Class 7 Closing and Summary Exercise of the part

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 120 minutes preparing for class and another 120 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.

Textbook(s)

none

Reference books, course materials, etc.

Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2

Assessment criteria and methods

attendance, contribution to the class, and final report

Related courses

  • TIM.B513 : Service Innovation I
  • TIM.C517 : Information and Service Science for Social System II
  • TIM.C516 : Information and Service Science for Social System I
  • TIM.B515 : Product-Servive Design I
  • TIM.B516 : Product-Servive Design II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Proactive attitude

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