The worldwide diffusion of the internet made the direct link between producers and consumers possible and access to various markets easy. As a result, many E-business including e-commerce fit to this new net-society have been emerging.
In this class, these new models will be examined, compared, and discussed.
By the end of this course, students will be able to:
1. understand the difference between E-business and traditional business models
2. apply an E-business model to an existing business
e-market, e-business, e-commerce
|✔ Specialist skills||Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
Lectures will be carried out interactively. Also a group work and a presentation will be required for students.
|Course schedule||Required learning|
|Class 1||Introduction: fundamental of the net-society||Understnad the course objective, syllabus, groupwork, grading, etc. and fundamental of the net-society|
|Class 2||Comparative analysis of traditional business and E-business models||Understand the difference between traditional business and E-business models|
|Class 3||E-commerce analysis model||Understand the fundamental of e-commerce and be able to use the analysis method|
|Class 4||Changes in the market structure||Understand changes in the market structure|
|Class 5||Changes in the industrial structure||Understand changes in the industrial structure|
|Class 6||A case of a hybrid business model: click-and mortar model||Understand the hybrid business model (click-and mortar model)|
|Class 7||A case of a full virtual business model: click-and-mouse model||Understand the full virtual business (click-and-mouse model)|
|Class 8||Group presentation and discussion||Be able to research in the e-business strategy by an existing traditional organization and present the result|
All materials for the course will be available through OCWi
Attendance 20%, Groupwork 30%, Report 30%, Participation in discussion 20%