The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
(Service Innovation I & II are describable to be studied both, for their academic relations.)
We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization
・Smart Community
service innovation, service marketing, servitization, service dominant logic, smarter city
✔ Specialist skills | Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
lecture, group work, reports
Course schedule | Required learning | |
---|---|---|
Class 1 | “Patterns of Service Innovation 3:Networked Information Economy” Yochai Benkler, “The Wealth of Networks”, | Exercise of the part |
Class 2 | “New Paradigm for Service Innovation 1: UST” Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010 | Exercise of the part |
Class 3 | “New Paradigm for Service Innovation 1: UST” Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010 | Exercise of the part |
Class 4 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
Class 5 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
Class 6 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
Class 7 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
Class 8 | Closing and Summary | Exercise of the part |
none
Yochai Benkler, “The Wealth of Networks”
Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2
attendance, contribution to the class, and final report
Service Innovation I is highly recommended to complete before this course.
Proactive attitude