2016 Product-Service Design I

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Academic unit or major
Graduate major in Technology and Innovation Management
Fujimura Shuzo  Hidaka Kazuyoshi 
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Course description and aims

The word "design" in this lecture means design of function.
Clarify the concept of design and learn about the product architecture. Explain the characteristics of modular architecture and integral architecture.

Student learning outcomes

Understanding the product architecture


Architecture, Modular, Integral

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Answer the given isuue as the result of the group discussion based on the contents of lectures.
On the day of group work, issues will be discussed by all attendants after the group presentations.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction Lecture: About "Artificial" Understanding the concept of "artificial"
Class 2 Grouping Lecture: What is "Design"? Josef F. Blumrich, “Design” Science, Vol. 168, pp.1551-1554, 1970. Definition of "Design"
Class 3 Group Work: Reading "Design Rules Chapter 2" "Task Structure Matrix" Understanding "Task Structure Matrix"
Class 4 Group Work: Reading "Design Rules Chapter 3" "Design Structure Matrix" Understanding "Design Structure Matrix"
Class 5 Group Work: "Modularity and Modular Architecture" Karl Ulrich “The role of product architecture in the manufacturing firm”, Research Policy, Vol. 24, pp. 419-440, 1995 Understanding the deference between "modular architecture" and "integral architecture"
Class 6 Group Work: Reading ”Axiomatic Design” Chapter 1 Understanding "Axiomatic Design"
Class 7 Lecture: Architecture of "Assembly products" and "Process products" Understanding the product architecture
Class 8 Lecture: Design theory considering the constraint Touching on efforts to more advanced design theory


“Design Rules” by Carliss Y. Boldwin and Kim B. Clark, The MIT Press (2000)
“Axiomatic Design” by Nam Pyo Suh, OXFORD UNIVERSITY PRESS (2001)

Reference books, course materials, etc.

"The Sciences of the Artificial" by Herbert A. Simon
"The Nature of Technology" by W. Brian Arthur

Assessment criteria and methods

Reports: 80%
Contribution to the lecture: 20%

Related courses

  • TIM.B412 : Strategic Management for Research and Development I
  • TIM.B413 : Strategic Management for Research and Development II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

It is desired that "Strategic Management for Research and Development I and II" have been taken.

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