Human behaviors depend on many factors like interests, perceptions, and conditions. Although marketing surveys have focused on perceptions and sensibility of consumers, sensibility is also important in various engineering applications. In order to incorporate human senses into engineering, we need to quantify it as the first step. In this course, students will learn basic methods how to measure human sensibility and preferences.
This course gives you introductory lectures on basic behaviormetrics, in particular focusing on human preferences. Basic concepts of human perceptions, models of preferences, and statistical approaches to quantify human sensibility and preferences will be explained.
The purpose of this course is to provide you with an understanding of basic logic and methods to quantify human sensibility and preference. In addition, this course aims to let you understand preconditions for quantification methods and their limitations. You are expected to acquire the skills to apply quantification methods to real cases.
Human perception, preference, quantification, statistical approach
|Intercultural skills||Communication skills||✔ Specialist skills||Critical thinking skills||✔ Practical and/or problem-solving skills|
15 lectures consists of 3 themes; qualitative analysis, quantitative analysis, and pairwise comparison. After a set of lectures for each theme, you will have proficiency tests to evaluate your understanding. In some lectures, you will calculate statistically using spreadsheet software (EXCEL or others).
|Course schedule||Required learning|
|Class 1||Human perception and sensibility: Concept and applications||You can explain the concept of human sense measurement.|
|Class 2||Qualitative analysis I: The difference between two means||You can detect statistical significance of the difference between two groups.|
|Class 3||Qualitative analysis II: The difference between two means||You can detect statistical significance of the difference between two means.|
|Class 4||Proficiency test I: Qualitative analysis||Acquire the skill to detect statistical significance of two group data.|
|Class 5||Quantitative analysis I: Scale conversion model and psychological stimulus intensity function||You can explain scale conversion using psychological stimulus intensity function.|
|Class 6||Quantitative analysis II: Pairwise comparison I – Thurstone’s approach||You can quantify psychological stimulus intensity by pairwise comparison method with Thurstone's law of comparative judgement.|
|Class 7||Quantitative analysis III: Coefficient of consistency||You can evaluate consistency of quenstionee's answers.|
|Class 8||Quantitative analysis IV: Coefficient of agreement||You can evaluate agreement among quenstionees.|
|Class 9||Proficiency test II: Pairwise comparison I||You can understand pairwise comparison method sufficiently.|
|Class 10||Quantitative analysis V: Analysis of Variance||You can detect statistical significance of the difference among three or more than three means.|
|Class 11||Proficiency test III: Analysis of Variance||You can understand ANOVA sufficiently.|
|Class 12||Quantitative analysis V: Pairwise comparison II – Scheffe’s approach||You can quantify psychological stimulus intensity by pairwise comparison method with Scheffe's approach.|
|Class 13||Proficiency test IV: Pairwise comparison II – Scheffe’s approach||You can sufficiently understand pairwise comparison method with Scheffe's approach.|
|Class 14||Case study: Trash bin design and psychological preference||You can analyze psychological preference data for trash bin designs.|
|Class 15||Proficiency test V: Practice and analysis for psychological preference survey||You can explain psychological preference survey and analyze its data.|
Lecture materials are provided during class. Because you will calculate statistics, you need to take a laptop computer with spreadsheet software (EXCEL or others).
Your score will be evaluated based on only final test score.
None required. However, it is recommended to complete statistics class before this class.
Because you will calculate statistics, you need to take a laptop computer with spreadsheet software (EXCEL or others).