2021 Entrepreneurship and Business Development I

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Academic unit or major
Graduate major in Technology and Innovation Management
Sengoku Shintaro 
Course component(s)
Lecture / Exercise    (ZOOM)
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Academic year
Offered quarter
Syllabus updated
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Course description and aims

Terminologies "Business development" and "entrepreneurship" can be defined as a comprehensive process and human activities to realise business opportunities, respectively. These factors are critical and complimentary eith each other thus are highly required for all professionals who aim to create a novel value in the society. This posture is not limited only to business venturing but is also broadly extended towards scientific research and technology development.
The present lecture series consists of lecture and practice parts in order to build up the basic knowledge of the business development and entrepreneurship and to develop basal skills to practice key items learnt in a real world.

Student learning outcomes

By the end of this course, students will be able to:
1) Understand the concept of entrepreneurship and business development,
2) Understand key theories of innovation management,
3) Practice a standard approach of problem solving (the issue analysis method),
4) Practice frameworks and tools for strategy building,
5) Genrerate a standard format of business plan, and
6) Develop an implementation plan.

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
Lectures from theoretical and practical viewpoints by lecturers with working experience at VC or start-up.


Business development, entrepreneurship, innovation management, venturing, organisation design, financial valuation, collaboration management.

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

In the opening moves we indroduce the significance and impact of entrepreneurship and business development. In the middle phase we master frameworks and tools necessary for strategy building and business development. In the last phase we conduct a long research to pratice the things learnt in an interactive manner. Each phases contains both lecture and practice parts. The latter part may request participants pre-learning.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Entrepreneurship and innovation Basic understanding of the significance and effectiveness of entrepreneurship and innovation
Class 2 Strategies, frameworks and tools Basic frameworks and tools for strategy building
Class 3 Strategic options Practice of strategy building
Class 4 Business models Business plans-development based on business model canvas (BMC) and income statement
Class 5 Group discussion Discussion of a case study
Class 6 Lecture by an external expert Organisational design and approach
Class 7 Group presentation and reflection Presentation of the case, general discussion

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.


To be cicrulated via OCW-i

Reference books, course materials, etc.

To be recmmended in the first class.

Assessment criteria and methods

Physical attendance, proactive participation in the lectures and the performance of case study practices are considered. Details are to be informed of in the first lecture.

Related courses

  • TIM.D517 : Entrepreneurship and Business Development II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

This is the prerequisite course to take "Entrepreneurship and Business Development II".


This lecture plan is a model case. Please check the lecture schedule of each academic year.

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