▶Japanese
Post to SNS
- School of Science
-
School of Engineering
- Undergraduate major in Mechanical Engineering
- Undergraduate major in Systems and Control Engineering
- Undergraduate major in Electrical and Electronic Engineering
- Undergraduate major in Information and Communications Engineering
- Undergraduate major in Industrial Engineering and Economics
- Common courses
- School of Materials and Chemical Technology
- School of Computing
- School of Life Science and Technology
- School of Environment and Society
- 工学院，物質理工学院，環境・社会理工学院共通科目
- Liberal arts and basic science courses
- First-Year Courses
- School of Science
- School of Engineering
- School of Materials and Chemical Technology
- School of Computing
- School of Life Science and Technology
-
School of Environment and Society
- Department of Architecture and Building Engineering
- Department of Civil and Environmental Engineering
- Department of Transdisciplinary Science and Engineering
- Department of Social and Human Sciences
- Department of Innovation Science
- Graduate major in Technology and Innovation Management
- Common courses
- Liberal arts and basic science courses
- Academic unit or major
- Undergraduate major in Industrial Engineering and Economics
- Instructor(s)
- Inoue Yuki
- Class Format
- Lecture (Face-to-face)
- Media-enhanced courses
- Day/Period(Room No.)
- Mon7-8(W9-324(W933)) Thr7-8(W9-324(W933))
- Group
- -
- Course number
- IEE.D203
- Credits
- 2
- Academic year
- 2024
- Offered quarter
- 2Q
- Syllabus updated
- 2024/3/14
- Lecture notes updated
- -
- Language used
- Japanese
- Access Index
-
Course description and aims
Marketing refers to a set of commercially related activities aimed at creating an exchange of value to satisfy customers. This lecture will explain a wide range of concepts related to marketing. In addition, we aim to achieve an experiential understanding of various marketing concepts through group work activities that students elaborate actual business cases.
Student learning outcomes
1. Aiming to comprehensively understand several basic theories of marketing and being able to propose and improve business ideas from that perspective.
2. Being able to utilize some practical indicators and tools related to marketing.
3. Acquiring the ability to present marketing proposals in an appropriate format.
Keywords
Marketing, distribution, supply chain, branding
Competencies that will be developed
| ✔ Specialist skills | Intercultural skills | ✔ Communication skills | Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
(a) Participants are divided into groups, and each group proposes an original business idea.
(b) In each class, basic lectures on marketing will be given using textbooks. Exercises are then presented based on these contents, and the group considers how to tackle those.
(c) Students submit the results in a PowerPoint format, present it, and discuss with the whole class.
(d) No final examination.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | Definition of Marketing | Confirming basic concepts of Marketing. |
| Class 2 | Team building and discussion about initial business idea | Evaluating specific business content from perspectives of Marketing. |
| Class 3 | Analysis of behavior of customers 1 | Confirming basic analytical methods of customer behaviors. |
| Class 4 | Analysis of behavior of customers 2 | Analyzing specific behavior of customers in businesses. |
| Class 5 | Competitive- and distribution- environment 1 | Confirming competitive- and distribution- environment concepts in Marketing. |
| Class 6 | Competitive- and distribution- environment 2 | Analyzing specific competitive- and distribution- environment. |
| Class 7 | Marketing strategy 1 | Confirming concepts of marketing strategy. |
| Class 8 | Marketing strategy 2 | Analyzing specific marketing strategy. |
| Class 9 | Decision making of Marketing 1 | Confirming decision making patterns of Marketing. |
| Class 10 | Decision making of Marketing 2 | Analyzing decision makings of Marketing. |
| Class 11 | Several aspects of Marketing strategy 1 | Confirming several aspects of marketing strategy. |
| Class 12 | Several aspects of Marketing strategy 2 | Considering actual Marketing strategy in a specific case. |
| Class 13 | Preparation of final presentation | Summarizing achievements and make presentation materials. |
| Class 14 | Final presentation | Presenting achievements. |
Out-of-Class Study Time (Preparation and Review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
"Marketing (New Liberal Arts Selection)," YUHIKAKU
Reference books, course materials, etc.
PowerPoint documents that are to be used in class will be made available in advance via the T2SCHOLA system. Students are expected to use these documents for preparation and review purposes.
Assessment criteria and methods
Quality of achievement of each exercise: 50%; Quality of final presentation: 30%; Contribution on discussion: 20%
Related courses
- IEE.D201 ： Introduction to Management
- IEE.D301 ： Business Starategy and Organization
- IEE.D431 ： Distribution and Marketing
Prerequisites (i.e., required knowledge, skills, courses, etc.)
None.
Other
Bring your laptop PC.
