2024 Service Design Using Information Communication Technology

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Academic unit or major
Undergraduate major in Information and Communications Engineering
Instructor(s)
Nakatani Momoko 
Class Format
Lecture / Exercise    (Face-to-face)
Media-enhanced courses
Day/Period(Room No.)
Intensive ()  
Group
-
Course number
ICT.D301
Credits
2
Academic year
2024
Offered quarter
2Q
Syllabus updated
2024/3/14
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

In this class, you will learn how to design services using technologies. In order to design services that match user needs,it is essential to deeply understand users. We will start by deriving user needs from interviews and observations of users. Then you will learn how to create services based on those needs in a practical way. Through this course, you will gain a better understanding of how to provide people with a good user experience and shape a good information society.

Student learning outcomes

-Understand the meaning of "design" in service design
-Understand the concepts of usability and user experience (UX)
-Understand the processes (human-centered design, design thinking) and overview of methods to achieve a good user experience (UX)

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
A faculty member with practical experience in service design in the private sector will lead lectures and group work based on practical experience.

Keywords

User experience, Service Design, Design Thinking, Human centered design

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

This class is a 4-day intensive course.
Each group will design a service based on a defined theme.
In each class, students will understand the knowledge required in the lecture. Then, students will be divided into groups for exercises. In the exercises, students will follow the service design process step by step, and create/evaluate a service concept throughout the entire process.

Course schedule/Required learning

  Course schedule Required learning
Class 1 ・Overview of the overall service design process. You will be divided into groups and start discussions on the themes. ・Learn how to understand users (how to plan, conduct, and analyze interview). ・The group will develop a research plan in preparation for practical exercise. -Understand the overview of service design -Conduct interview for understanding user needs
Class 2 - Conduct and reflect interviews. Deepen understanding of how to process the data obtained from the interviews as data. - Learn how to create service ideas based on user needs. The group will ideate and design service concepts. The ideas will be visualized in the form of concept sheets/customer journey maps. -Understand the idea creation method -Understand the customer journey map
Class 3 ・Learn how to evaluate service ideas. ・The group will evaluate the concepts they have developed and refine their ideas based on the results. ・Learn about usability evaluation methods. Conduct the methods (heuristics evaluation), and refine their design ideas. -Understand the method to evaluate acceptance of technology/service. - Understand the concept of usability evaluation - Understand heuristics evaluation methods.
Class 4 -Prepare for the final group preparations. -Present results of their studies, comment on them to each other. -The group will review the entire process, discuss and summarize the viewpoints necessary for "designing services using technology based on user needs". Learn a wide range of perspectives from usability design, user experience design, and ecosystem design. Understand the overall process of service design and how to effectively implement it

Textbook(s)

None required

Reference books, course materials, etc.

Lecture materials will be distributed in class.
For reference: (Wendel, S. : Designing for Behavior Change, O'Reilly), (Takeyama, M.: Service Design, NTT Publishing Co., LTD.), (Ando, M.,: User Experience Design Textbook, Maruzen Publishing Co., LTD.)

Assessment criteria and methods

-Contribution to the discussion of group assignments, presentation(50%)
-Reports(50%)
Full attendance is compulsory.

Related courses

  • ESD.A402 : Design Thinking Fundamentals

Prerequisites (i.e., required knowledge, skills, courses, etc.)

No prerequisites.

Other

The course is treated as a second-quarter class and will be conducted as a four-day intensive lecture during the summer vacation period, scheduled for late August to early September. The exact dates will be announced via T2SCHOLA once they are confirmed, so if you plan to attend, please register. The classes are planned to be from 10 AM to 5 PM on all days.

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