2024 Affective Engineering / Emotional Design

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Academic unit or major
Graduate major in Engineering Sciences and Design
Kahlon Yuval  Fujii Haruyuki 
Class Format
Media-enhanced courses
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Offered quarter
Syllabus updated
Lecture notes updated
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Course description and aims

Students will learn theories and methods that enable to consider the emotional response of users when designing artifacts.

Student learning outcomes

Basic knowledge of the theories underlying various design methods and ways for applying them will be acquired.

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
Some findings acquired through practical design experience will be introduced.


Design, Symbol, Meaning, Emotion, Behavior, Practice

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Theories and methods are first explained and discussed. Then, students try to apply them to design practice.

Course schedule/Required learning

  Course schedule Required learning
Class 1 (Basic lectures followed by PBL) Week 1: Emotional design in product design, arch. design and engineering Week 2: Presentation and discussion of examples selected by students Week 3: Emotional design based on Norman’s three-level model Week 4: Application of Norman's model to examples selected by students Week 5: Affective Engineering based on Nudge theory Week 6: Group work on final project Week 7: Presentation and discussion of final projects Complexity of the relationships between artifacts and emotion would be learned.

Out-of-Class Study Time (Preparation and Review)

For effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments), for each class. They should do so by referring to textbooks and other course materials.


- Emotional Design. Why We Love (or Hate) Everyday Things (2004) Donald Norman. Basic Books, NY.

Reference books, course materials, etc.

To be announced.

Assessment criteria and methods

Contribution to in-class discussion (40%); Assignments (20%); Final project (40%)

Related courses

  • ESD.F501 : Practical Theories in Man Environment System Design
  • ESD.C401 : Design Theories
  • ESD.A503 : Engineering Design Project C
  • GEG.P501 : Concept Designing
  • TSE.C203 : Social Design Project
  • ESD.F403 : UX / Interaction Design
  • ESD.A501 : Engineering Design Project A
  • ESD.A402 : Design Thinking Fundamentals
  • ESD.A401 : Engineering Design Challenge
  • ESD.A502 : Engineering Design Project B

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Having a keen interest in understanding design processes and tackling design challenges.

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