2022 Special Lecture : Social Issues and Communication

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Academic unit or major
Humanities and social science courses
Instructor(s)
Kujira Masaya 
Class Format
Lecture    (Livestream)
Media-enhanced courses
Courses specified
Day/Period(Room No.)
Mon5-6(H1101)  
Group
-
Course number
LAH.S108
Credits
1
Academic year
2022
Offered quarter
3Q
Syllabus updated
2022/8/25
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

Description
-This course focuses on employing ideas and communication to resolve the diverse issues troubling or improving our contemporary society. Several employees of Hakuhodo provide examples of their latest cases.
-The final outcome will be a "proposal report" that addresses a contemporary social issue.
Aims
-This course gives students numerous opportunities to share and discuss their impressions with other students, and then create their own ideas to resolve social issues.
-This course facilitates students’ ability to recognize a social issue, draw a vision, and make movements to resolve it.
Note
- Hakuhodo, founded in 1895, is a global integrated marketing solutions company.
https://www.hakuhodo.co.jp/

* This course is lectured only in Japanese.

Student learning outcomes

At the end of this course, students will be able to:
1) [Recognize an issue] Realize connections between social issues and our daily lives.
2) [Draw a vision] Draw an attractive vision for involving stakeholders in order to resolve the problems.
3) [Make a movement] Create an idea and action framework in order to make sustained moves towards resolution.

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
Practical experience of the general instructor :
(1)Hakuhodo Marketing Planner(1987-2012)
(2)Hakuhodo Human Capital Development Division/Manager(2013-2018)
(3)Hakuhodo Sei-katsu-sha Academy/Producer(2015-2019)
(4)Hakuhodo Brand & Innovation Design/Director(2020-)

Keywords

innovation, idea, dialog, social issues, problem solving, communication

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

This class will be conducted in a live online format.
The lecturers will be one supervisor and two guests. The class will be conducted through lectures and Q&A sessions using Zoom, an online conference system, as well as through dialogues among students using Zoom Breakout Room, a group work function.
Students are required to attend the lecture in a quiet place where they can speak, with a computer equipped with a camera and microphone, and connected to an internet environment such as WiFi.
Inquiries can be received through collaboration tools (e.g. chat).
Students are asked to submit a comment sheet after class using a tool such as Google Forms.
Information is shared with all participants at any time through T2SCHOLA, such as problem solving and consultation, as needed.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Orientation for "Proposal Report" Comprehend the goals of this class. Understand the purpose of the "Self-Proposal Report" and the fieldwork "Life Diary", and prepare for the "Life Diary (1st session)". Submit the "Life Diary (1st)" by the designated due date (9:00 p.m. 5 days after class).
Class 2 (1) Recognize an issue Learn how to ask yourself questions to get noticed from our daily lives. Think and realize connections between social issues and our daily lives. Students will actively participate in a lecture on "Recognizing an issue" and group work using "Life Diary" to prepare for "Life Diary(2nd session)" in which they will deepen their "Recognizing an issue". Submit the "Life Diary (2nd)" by the designated due date (9:00 p.m. 5 days after class).
Class 3 (2) Draw a vision Create an attractive vision in order to resolve the social issues. Think and draw an attractive vision in order to resolve the social issues. Students will actively participate in a lecture on "Drawing a vision" and group work using "Life Diary" to prepare for "Life Diary(3rd session)" in which they will deepen their "Recognizing an issue and Drawing a vision". Submit the "Life Diary (3rd)" by the designated due date (9:00 p.m. 5 days after class).
Class 4 (3) Make a movement Comprehend ideas and action frameworks regarding issues and their solutions. Work together to create ideas and action frameworks regarding issues and their solutions. Students will actively participate in a lecture on "Making a movement" and group work using "Life Diary" to prepare for "Life Diary(4th session)" which is consistent with "Recognizing an issue, Drawing a vision and Making a movement". Submit the "Life Diary (4th)" by the designated due date (9:00 p.m. 5 days after class).
Class 5 Three forces for "Proposal Report" Learn how to create a proposal report using the three forces. Determine the basic direction of the Proposal and prepare to complete the "Self-Proposal Report". Submit the "Self-Proposal Report" by the designated due date (9:00 p.m. five days after class).
Class 6 Submission and sharing of "Proposal Report" Pay attention to presentations and give feedback to each other. Compare and reference your own and others' "Self-Proposal Reports" to identify the possibilities and problems with your proposal. Submit the “Self-Review“ of their own Self-Proposal Report by the specified due date (9:00 p.m. 5 days after class).
Class 7 Reflections and outlook Summarize efforts to address social issues. Understand the meaning and effects of proposing to people the social issues that are latent in their daily lives as "self-questioning", and prepare to work on the "Life Diary (5th)" as a new 1st step. Submit the "Life Diary (5th)" by the designated due date (9:00 p.m. 5 days after class).

Out-of-Class Study Time (Preparation and Review)

In the first class, students will read the textbook as preparation; after the 2nd, 3rd, 4th, and 7th classes, they will make a “Life Diary”; after the 5th class, they will make a “Self-Proposal Report”; after the 6th class, they will make a “Self-Review“ of their own Self-Proposal Report. All should be conducted for approximately 100 minutes each.

Textbook(s)

“A Technique for Producing Ideas” James Webb Young
Think of daily lives as a textbook.

Reference books, course materials, etc.

Not specified.
Some materials used in class can be found on T2SCHOLA.

Assessment criteria and methods

1.Participation in class : 50%
2.Proposal Report : 50%

Related courses

  • LAH.C101 : Tokyo Tech Visionary Project
  • LAH.H107 : Communication A
  • LAH.H207 : Communication B
  • LAH.C301 : Liberal Arts Final Report

Prerequisites (i.e., required knowledge, skills, courses, etc.)

In this class, students are expected to interact with each other in groups for the first time and to speak in front of the whole class. Students should be aware of this before taking this class.

Contact information (e-mail and phone)    Notice : Please replace from "[at]" to "@"(half-width character).

masaya.kujira[at]hakuhodo.co.jp

Office hours

Contact by e-mail in advance to schedule an appointment.

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