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2020　Media Studies C

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Academic unit or major
Humanities and social science courses
Instructor(s)
Yanase Hiroichi 
Class Format
Lecture    (ZOOM)
Media-enhanced courses
Day/Period(Room No.)
Mon3-4(H121)  Thr3-4(H121)  
Group
-
Course number
LAH.S312
Credits
2
Academic year
2020
Offered quarter
2Q
Syllabus updated
2020/9/18
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

Overview:　In this lecture, after learning the basic culture of the media, we will take up the latest case of the media business and learn how science and technology can be useful in modern and future media. In general, the media business is recognized as making media content such as making broadcast programs, writing news articles, editing books, and writing novels. For this reason it is easily recognized as a work of humanities from a literary background and an artistic background. However, the media themselves that convey such contents are created by science and technology. Publishing is supported by printing technology, broadcasting is a result of communication technology. It was Mr. Kenjiro Takayanagi, a graduate of Tokyo Institute of Technology, who developed the basic technology of television ahead of the world. Nintendo's President Satoshi Iwata is also a graduate of Tokyo Institute of Technology. Now that the media content has been digitized and the main battlefield of the media has moved to the Internet, we can redefine the media business as a science work. In this lecture, learn the basics of the media and learn about the media business as a "scientists' work". We plan to invite parties involved in the management and production of the media business to the guests.
Aims: Learn and understand how the media business is established. Learn from the perspective of media industry how science and technology are about to change the media business. Also understand the balance among media business, ethics and society.

Student learning outcomes

① Learn basic knowledge on media. ② Understand that the mass media have undergone significant changes due to the appearance of the Internet. ③ Understand that the media business is also scientists' work. ④ Understand that science and technology will become the driving force to change media.

Keywords

Media Business, Advertising, Newspaper, Television, Publication, Magazine, Internet. Platform, SNS, AI

Competencies that will be developed

Specialist skills Intercultural skills ✔ Communication skills ✔ Critical thinking skills ✔ Practical and/or problem-solving skills

Class flow

Textbooks are not used, but reference books are specified, materials are distributed each time. I plan to utilize PowerPoint, video, audio etc. in lessons. Also we are planning guest guests.

Should the number of applicants for this course exceed the limit, a lottery system will be used to determine which students are admitted. Be sure to attend the first class.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction Understanding of lesson policy
Class 2 What is media? Understanding the concept of media
Class 3 The history of mass media and the Internet revolution Understanding of relationship between mass media and the Internet
Class 4 The arrival of "everyone becomes media" era Understanding about "everyone becomes media" era
Class 5 Media industry 1 Advertising business Understanding of advertising business
Class 6 Media Industry 2 Media Platform Understand about media platform business such as Google Yahoo, Amazon
Class 7 Media Industry 3 Hardware Understanding of media hardware business such as Apple
Class 8 Media industry 4 SNS service Understanding of SNS service such as Facebook, Twitter ,Instagram, Line, etc.
Class 9 Media industry 5 Newspapers and magazines Understanding of newspaper / magazine media
Class 10 Media industry 6 TV in the Internet era Understanding of TV = video business
Class 11 Media Industry 7 Science & Technology and Media Understanding of the relationship between media and science & technology
Class 12 Media industry 8 When an individual becomes a media Understanding of personal media business
Class 13 Media business and journalism Understanding of media business and ethics and journalism
Class 14 Summary Comprehensive understanding of media business

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.

Textbook(s)

Do not use any particular textbook. We plan to prepare print each time

Reference books, course materials, etc.

"Understanding Media: the Extensions of Man" (Marshall · McLuhan) and others

Assessment criteria and methods

Attend scores on attendance and reports.
Class participation point(Attendance and Assignment achievement) 60 points Report point 40 points

Related courses

  • LAH.S112 ： Media Studies A
  • LAH.S213 ： Media Studies B

Prerequisites (i.e., required knowledge, skills, courses, etc.)

None

Other

Should the number of applicants for this course exceed the limit, a lottery system will be used to determine which students are admitted. Be sure to attend the first class.

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