Overview: In this lecture, we will deepen comprehensive understanding of the concept of "media". Normally, "media" means "mass media" such as television, newspapers, magazines, radio, web news etc. However, due to the penetration of the Internet and the spread of PCs, mobile phones, smartphones, etc., It became "an era where anyone can become media" that can also receive and transmit information. Everyone was a media consumer and at the same time became a sender. Based on that, we learn the history and current state of mass media, the mechanism and features of new media services such as SNS, the current state of how individuals and organizations behave as media, and acquire basic knowledge on the media.
Aims: Media Study is generally regarded as a liberal arts subject, but the current media is based on IT. For those engaged in the media business, those from science and technology courses at universities and graduate schools stand out. Furthermore, in the case of research workers, the ability to transmit information as media itself is required. Therefore, it is the aim of this lecture to have students of Tokyo Institute of Technology acquire the basic knowledge and a culture of the media.
① Understand the basic concept of media. ② Understand that the mass media have undergone significant changes due to the appearance of the Internet. ③ Understand the current situation that all individuals and organizations became media. ④ Understand the basics of the business model of media. ⑤ Understand the importance of science journalism. ⑥ Understand the relationship among media, science and technology.
Personal Media, Internet, SNS, Mass Media, Smartphone, Advertising Business
Specialist skills | Intercultural skills | ✔ Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Please read the important contents of the remote class below.
Each lesson starts in real time using zoom.
After participating in the zoom class, please take the video class recorded on youtube.
The zoom address will be sent directly to the students via ocwi. We will open the zoom class from 30 minutes before the class starts, so please enter as much as you can 5 minutes before the class starts.
For each main lecture, basically pre-recorded content will be uploaded to youtube. After viewing this youtube recorded lecture, submit the "Reflection Report" from ocwi with the "assignment number", "affiliation name" and "your name" in the form of "assignment". It will be the attendance and evaluation points.
The URL of each youtube lecture will be announced by ocwi before class hours.
There are times when we call guest lecturers. At this time, we plan to conduct classes in real time with zoom.
Students who have difficulty attending the course, such as when the video environment cannot be played due to insufficient internet environment, will accept questions via email. Please let me know.
*This lecture introduces many of the latest media contents. Among them, contents that cannot be used under copyright law are usually included on youtube. Currently, this kind of content can be used only for university teaching purposes. Public disclosure is a violation of copyright law. By law, there are two things you absolutely must not do. (1) Publish the URL of the lesson or tell the people (2) Record the lesson contents, take screenshots, and publish it in some way, or tell the people. All of the above are in violation of copyright law and will be severely punished. If such a case is revealed, the university has no choice but to deal with it. Please be careful.
Course schedule | Required learning | |
---|---|---|
Class 1 | Introduction | Understanding of lesson policy |
Class 2 | What is media? | Understanding the concept of media |
Class 3 | The history of mass media and the Internet revolution | Understanding of relationship between mass media and the Internet |
Class 4 | The spread of mobile phones & SNS and the arrival of "everyone becomes media" era | Understanding about "everyone becomes media" era |
Class 5 | Media as business, Advertising business | Understanding of advertising industry and charging methods as a business model of media |
Class 6 | Science Journalism and Engineering Journalism | Understanding of science and technology journalism |
Class 7 | A summary on media studies | Understanding on media studies |
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Do not use any particular textbook. We plan to prepare print each time
"Understanding Media: the Extensions of Man" (Marshall · McLuhan) and others
Attend scores on attendance and reports.
Class participation point(Attendance and Assignment achievement) 60 points Report point 40 points
特になし
yanase.h.aa[at]m.titech.ac.jp
Should the number of applicants for this course exceed the limit, a lottery system will be used to determine which students are admitted. Be sure to attend the first class.