Overview: In this lecture, we will deepen comprehensive understanding of "media". Until the 20th century, "media" often means "mass media" such as television, newspapers, magazines, radio, web news and more. With the penetration of the Internet and the spread of PCs, mobile phones, smartphones, etc., the development of SNS etc., the 21st century became the "everyone becomes a media" era. In the light of this change, we learn the history and current state of mass media, the mechanism and features of new media services such as SNS, and learn basic knowledge on the media.
Aims: Media Study tends to be generally considered as a literary subject, but the media is based on science and engineering skills and services including IT. Media is also an area that science students can be directly involved in the future. Furthermore, in the case of a research position, personal ability to transmit information through media is required. It is the aim of this lecture to have students in the master's course of Tokyo Institute of Technology acquire the basic knowledge and a culture of the media.
① Obtain basic knowledge about media. ② Understand the concept of media. ③ Understand that the mass media have undergone significant changes due to the appearance of the Internet. ④ Understand the current situation that all individuals and organizations became media. ⑤ Understand occupation in media industry.
Internet, SNS, Smartphone, Platform, Mass Media, Personal Media
|Specialist skills||Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
Textbooks are not used, but reference books are specified, materials are distributed each time. I plan to utilize PowerPoint, video, audio etc. in lessons. Also we are planning guest guests.
|Course schedule||Required learning|
|Class 1||Introduction||Understanding of lesson policy|
|Class 2||What is media?||Understanding the concept of media|
|Class 3||The history of mass media and the Internet revolution||Understanding of relationship between mass media and the Internet|
|Class 4||The spread of mobile phones & SNS and the arrival of "everyone becomes media" era||Understanding about "everyone becomes media" era|
|Class 5||Media as business, Advertising business||Understanding of advertising industry and charging methods as a business model of media|
|Class 6||Relationship between media and science and technology||Relationship between media and science and technology. Understanding of science and technology journalism|
|Class 7||A summary on media studies||Comprehensive understanding of the media.|
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Do not use textbooks in particular. I plan to prepare print each time
"Understanding Media: the Extensions of Man" (Marshall · McLuhan) and others
Attend scores on attendance and reports.
Class participation point(Attendance and Assignment achievement) 60 points Report point 40 points
No classes will be given on April 8 (Wed).Seven total classes will be held for this course: April 15 (Wed), April 22 (Wed), May 13 (Wed), May 20 (Wed), May 27 (Wed), June 3 (Wed), ※June 5 (Fri).
※Please take note that June 5 (Fri) is a Friday but is part of the Wednesday course schedule.
Should the number of applicants for this course exceed the limit, a lottery system will be used to determine which students are admitted. Be sure to attend the first class.