"This course focuse on how to solve the various issues surrounding the contemporary society with ideas and communication. Several employees of Hakuhodo, which is one of the largest Advertising and communication company, give their specific latest case such as global food problem, gender equality, and so on.
This course gives students many chances to share and discuss their impressions with other students, and create their own idea to solve social issues.
This course facilitates students’ ability to realize the issue, draw a vision, and make a movement to solve a social issue.
(This course is lectured only in Japanese)"
"At the end of this course, students will be able to:
1)Realize the connection between our lives and global problem of society
2)Draw an attractive vision for involving stakeholders in order to solve the problems
3)Create an idea and action framework in order to make a sustained move towards resolution"
communication, groupwork, idea,social issue
Specialist skills | Intercultural skills | ✔ Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Topics change every two lessons. Every lesson contains not only a lecture but also a group discussion or workshop. Attendance is taken in every class.
Course schedule | Required learning | |
---|---|---|
Class 1 | "Introduction - How to solve social issues with idea and communication " | Explain the latest cases of social issue and how to solve them with idea and communication in Japan |
Class 2 | "Realize a global issue(1) - Introducing latest cases of social issue in the world" | Explain the latest cases of global social issue and how to solve them with idea and communication in the world |
Class 3 | "Realize a global issue(2) - Workshop : research of Seikatsusha" | Explain and realize a connection between our daily life and global issue |
Class 4 | "Draw a vision(1) - Case of global food problem" | Explain about global food issue |
Class 5 | "Draw a vision(2) - Case of local area branding(1)" | Explain how to draw a vision od local area |
Class 6 | "Create idea and action framework (1) - Case of gender issue" | Explain about gender issue and their solutions |
Class 7 | "Create idea and action framework (2) - Case of local area branding(2)" | Explain the difference between city issue and local area issue |
Class 8 | "Contemporary society and company - Case of CSR and CSV of Hakuhodo" | Explain about CSR and CSV of contemporary company |
No textbook is set. This course places emphasis on latest cases and groupwork disscussion.
Not specified. All materials used in class can be found on OCW-i.
"Group work and workshop: 50%
Final report: 50%"
None required.