The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
(Service Innovation I & II are describable to be studied both, for their academic relations.)
We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization
✔ Applicable | How instructors' work experience benefits the course |
---|---|
Some part of this lecture is provided based on the experience while IBM Research. |
service science, service innovation, service marketing, servitization, service dominant logic, smarter city
✔ Specialist skills | Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
lecture, group work, reports
Course schedule | Required learning | |
---|---|---|
Class 1 | Introduction Service Innovation II | Exercise of the part |
Class 2 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
Class 3 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2 | Exercise of the part |
Class 4 | “New Paradigm for Service Innovation 1: UST” IHIP, Sampson2010 | Exercise of the part |
Class 5 | “New Paradigm for Service Innovation 1: UST” IHIP, Sampson2010 | Exercise of the part |
Class 6 | “Business Insight from Service Thinking” Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
Class 7 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004 | Exercise of the part |
To enhance effective learning, students are encouraged to spend approximately 120 minutes preparing for class and another 120 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
none
Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Hunter Hastings & Jeff Saperstein, “Service Thinking- The Seven Principles to Discover Innovative Opportunities –”, business expert press, 2
attendance, contribution to the class, and final report
Proactive attitude