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School of Engineering
- Undergraduate major in Mechanical Engineering
- Undergraduate major in Systems and Control Engineering
- Undergraduate major in Electrical and Electronic Engineering
- Undergraduate major in Information and Communications Engineering
- Undergraduate major in Industrial Engineering and Economics
- Common courses
- School of Materials and Chemical Technology
- School of Computing
- School of Life Science and Technology
- School of Environment and Society
- 工学院，物質理工学院，環境・社会理工学院共通科目
- Liberal arts and basic science courses
- First-Year Courses
- School of Science
- School of Engineering
- School of Materials and Chemical Technology
- School of Computing
- School of Life Science and Technology
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School of Environment and Society
- Department of Architecture and Building Engineering
- Department of Civil and Environmental Engineering
- Department of Transdisciplinary Science and Engineering
- Department of Social and Human Sciences
- Department of Innovation Science
- Graduate major in Technology and Innovation Management
- Common courses
- Liberal arts and basic science courses
- Academic unit or major
- Graduate major in Technology and Innovation Management
- Instructor(s)
- Sasahara Kazutoshi
- Class Format
- Lecture (Blended)
- Media-enhanced courses
- Day/Period(Room No.)
- Sat1-2(CIC)
- Group
- -
- Course number
- TIM.B535
- Credits
- 1
- Academic year
- 2022
- Offered quarter
- 2Q
- Syllabus updated
- 2022/3/28
- Lecture notes updated
- -
- Language used
- Japanese
- Access Index
-
Course description and aims
In this course, students will learn the basic theories and concepts of digital marketing, strategy and management in a systematic manner, and acquire knowledge and skills that can be applied in practice, with examples of corporate marketing strategies.
Student learning outcomes
The goal of this lecture is to master the basic concepts and techniques of digital marketing and to acquire the practical skills to formulate marketing strategies and manage.
Keywords
Consumer behavior, Information system, Social media, Product strategy, Targeting, Channels, Business models, Promotions
Competencies that will be developed
| ✔ Specialist skills | Intercultural skills | Communication skills | Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
This lecture will be carried out with discussion in an interactive manner. Group work will involve research and analysis of digital marketing cases to design and validate marketing strategies. In addition, we will invite corporate marketing practitioners to lecture and discussion about the latest digital marketing trends.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | An introduction to digital marketing | An overview of marketing in the digital world |
| Class 2 | Basic concepts of digital marketing | Understand consumer behavior and business models in the digital world |
| Class 3 | Digital marketing strategies(1) | Uunderstand product and pricing strategies in digital marketing |
| Class 4 | Digital marketing strategies(2) | Understand channel and promotion strategies in digital marketing |
| Class 5 | Digital marketing management | Understand the research and information systems involved in digital marketing management |
| Class 6 | Guest lecture (1) | Learn about the latest trend of digital marketing |
| Class 7 | Guest lecture (2) | Learn about the latest trend of digital marketing |
Out-of-Class Study Time (Preparation and Review)
After the lecture, it is recommended to read and review the relevant sections of the reference books.
Textbook(s)
Slides will be provided.
Reference books, course materials, etc.
Marketing 4.0: Moving from Traditional to Digital
Assessment criteria and methods
Class contribution 30%, Group work 40%, Report 30%
Related courses
- TIM.C401 ： Ecosystem Management I
- TIM.C401 ： Ecosystem Management I
- TIM.B414 ： Strategic Management I
- TIM.B415 ： Strategic Management II
Prerequisites (i.e., required knowledge, skills, courses, etc.)
None
Contact information (e-mail and phone) Notice : Please replace from "[at]" to "@"(half-width character).
sasahara.k.aa[at]m.titech.ac.jp (replace [at] with [at])
Office hours
Please email me in advance.
