2021 Standardization Strategy I

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Academic unit or major
Graduate major in Technology and Innovation Management
Tanabe Koji  Izumi Akira 
Course component(s)
Lecture    (ZOOM)
Day/Period(Room No.)
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
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Course description and aims

The standardization strategy is a strategy to create new global rules which are necessary for innovations.
This course gives an overview of standardization strategies as a business strategy. The standardization is an important strategic tool for market development and competitiveness enlargement. This course provides students for basic concepts of standardization strategy, business strategies with standardization and practices of innovation with standardization.

Student learning outcomes

By the end of this course, students will be able to:
1) Understand basic concepts of standardization and the importance of standardization as a business strategy.
2) Use Open-Closed Strategies for market development, competitiveness enlargement and innovation.

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
All lecturers are conducted by adjunct professors and guest lecturers who have abundant practical experience in the field of standardization.


Standardization, Corporate strategy, Business strategy, Cooperation with technology

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Course documents will be delivered 3 days before the class. Every lesson contains not only a lecture but also a 15- to 30- minute Q&A and discussion.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Importance of standardization Understand the significance of standardization. Explain basic concepts of standardization.
Class 2 Standardization as a business strategy Understand business strategy with standardization.
Class 3 Standardization strategy for Steel industry Understand the standardization strategy by industry. Understand the offensive and defensive standardization.
Class 4 Standardization strategies for enhancing competitiveness Understand business strategies with standardization.
Class 5 Cross strategy between standardization and intellectual property rights Understand the relation and cross strategy between standardization and intellectual property rights.
Class 6 International standardization of Japanese concept "antibacterial" Understand practical process of standardization.
Class 7 Monetizing strategy with Standardization and intellectual property rights Understand systematically how to monetize through standardization.

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to prepare for class and to review by lecture report after lecture.
They should do so by referring to course material.


No textbook

Reference books, course materials, etc.

All materials used in class can be found on OCW-i.

Assessment criteria and methods

Activities in class: 70% Report: 30%

Related courses

  • TIM.B534 : Standardization Strategy Ⅱ
  • TIM.B517 : Management of Intellectual Property and Standardization I
  • TIM.B518 : Management of Intellectual Property and Standardization II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

None required.


Innovation usually requires standardization to build new rules and systems globally.
Join our class to get practical methods for business strategy!

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