Terminologies "Business development" and "entrepreneurship" can be defined as a comprehensive process and human activities to realise business opportunities, respectively. These factors are critical and complimentary eith each other thus are highly required for all professionals who aim to create a novel value in the society. This posture is not limited only to business venturing but is also broadly extended towards scientific research and technology development.
The present lecture series consists of lecture and practice parts in order to build up the basic knowledge of the business development and entrepreneurship and to develop basal skills to practice key items learnt in a real world.
By the end of this course, students will be able to:
1) Understand the concept of entrepreneurship and business development,
2) Understand key theories of innovation management,
3) Practice a standard approach of problem solving (the issue analysis method),
4) Practice frameworks and tools for strategy building,
5) Genrerate a standard format of business plan, and
6) Develop an implementation plan.
|✔ Applicable||How instructors' work experience benefits the course|
|Lectures from theoretical and practical viewpoints by lecturers with working experience at VC or start-up.|
Business development, entrepreneurship, innovation management, venturing, organisation design, financial valuation, collaboration management.
|Specialist skills||Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
In the opening moves we indroduce the significance and impact of entrepreneurship and business development. In the middle phase we master frameworks and tools necessary for strategy building and business development. In the last phase we conduct a long research to pratice the things learnt in an interactive manner. Each phases contains both lecture and practice parts. The latter part may request participants pre-learning.
|Course schedule||Required learning|
|Class 1||Introduction and overviewing||Basic notions and concepts|
|Class 2||Entrepreneurship and innovation||Basic understanding of the significance and effectinveness of entrepreneurship and innovation|
|Class 3||Strategies, frameworks and tools||Basic frameworks and tools for strategy building|
|Class 4||Strategic options||Practice of strategy building|
|Class 5||Business models||Business plans-development based on business model canvas (BMC) and income statement|
|Class 6||Group discussion||Discussion of a case study|
|Class 7||Group presentation and reflection||Presentation of the case, general discussion|
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
To be cicrulated via OCW-i
To be recmmended in the first class.
Physical attendance, proactive participation in the lectures and the performance of case study practices are considered. Details are to be informed of in the first lecture.
This is the prerequisite course to take "Entrepreneurship and Business Development II".
This lecture plan is a model case. Please check the lecture schedule of each academic year.