The worldwide diffusion of the internet made the direct link between producers and consumers possible and access to various markets easy. As a result, many E-business including e-commerce fit to this new net-society have been emerging.
In this class, these new models will be examined, compared, and discussed.
By the end of this course, students will be able to:
1. understand the difference between E-business and traditional business models
2. apply an E-business model to an existing business
e-market, e-business, e-commerce
|✔ Specialist skills||Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
Lectures will be carried out interactively. Also a group work and a presentation will be required for students.
|Course schedule||Required learning|
|Class 1||Introduction: fundamental of the net-society||Understnad the course objective, syllabus, groupwork, grading, etc. and fundamental of the net-society|
|Class 2||Comparative analysis of traditional business and E-business models||Understand the difference between traditional business and E-business models|
|Class 3||E-commerce analysis model||Understand the fundamental of e-commerce and be able to use the analysis method|
|Class 4||Analysis by using sample cases||Learn how to analyze E-commerce using sample cases|
|Class 5||Understand actors in E-commerce and how to analyze||Understand changes in the industrial structure|
|Class 6||The fundamental of e-business and e-market structure||Understand the fundamental of e-business and e-market structure|
|Class 7||Group presentation and discussion||Be able to research in the e-business strategy by an existing traditional organization and present the result|
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
All materials for the course will be available through OCWi
Group work 30%, Report 30%, Participation in discussion 40%