This lecture provides the foundations of "product service design", and deep understanding of Service Design.
This lecture aims to foster the people who can create the innovative service in the new era of transformation of society and economy which is called servitization.
Understand deeply the fundamental knowledge and method for service design including the followings.
- Product Service System
- Service Design
Product Service System, Servitization , service characteristics, service dominant logic, service strategy, design thinking, service design
|✔ Specialist skills||✔ Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
lecture, group work, reports
|Course schedule||Required learning|
|Class 1||Course guide, Reframing of Design||Exercise of the part|
|Class 2||Product Service System||Exercise of the part|
|Class 3||Product Service System||Exercise of the part|
|Class 4||Product Service System||Exercise of the part|
|Class 5||Product Service System||Exercise of the part|
|Class 6||Service Design||Exercise of the part|
|Class 7||Service Design||Exercise of the part|
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Frame Innovation, Kees Dorst, The MIT Press
Service Management: Operations, Strategy, Information Technology, James A. Fitzsimmon, McGraw Hill Higher Education
Handbook of Service Science (Service Science: Research and Innovations in the Service Economy), Carl J. Schramm他, Springer-Verlag
サービス・マーケティング原理, クリストファー ラブロック他, 白桃書房
サービス・サイエンスの展開―その基礎、課題から将来展望まで, ベルンド スタウス他, 生産性出版
Service Thinking: The Seven Principles to Discover Innovative Opportunities, Hunter Hastings, Jeff Saperstein, Business Expert Press
attendance, contribution to the class, and final report