This course gives an overview of standardization strategies as a business strategy. The standardization is an important strategic tool for market development and competitiveness enlargement. This course provides students for basic concepts of standardization strategy, business strategies with standardization and practices of innovation with standardization.
By the end of this course, students will be able to:
1) Understand basic concepts of standardization and the importance of standardization as a business strategy.
2) Use strategically standardization for market development, competitiveness enlargement and innovation.
Standardization, Corporate strategy, Business strategy, Cooperation with technology
✔ Specialist skills | ✔ Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Course documents will be delivered 3 days before the class. Every lesson contains not only a lecture but also a 15- to 30- minute Q&A and discussion.
Course schedule | Required learning | |
---|---|---|
Class 1 | Importance of standardization | Understand the significance of standardization. Explain basic concepts of standardization. |
Class 2 | Standardization as a business strategy | Understand business strategy with standardization. |
Class 3 | Steel industry and its standardization strategy | Understand the standardization strategy by industry. Understand the offensive and defensive standardization. |
Class 4 | Standardization strategies in storage industry | Understand business strategy with standardization. |
Class 5 | Cross strategy between standardization and intellectual property rights | Understand the relation and cross strategy between standardization and intellectual property rights. |
Class 6 | How monetize standardization? | Understand the monetization of standardization. |
Class 7 | International standardization of antibacterial | Understand practical process of standardization. |
Class 8 | Standardization for enhancing competitiveness | Understand the cooperation strategy with technology. Understand systematically the standardization strategy. |
No textbook
All materials used in class can be found on OCW-i.
Activities in class: 70% Report: 30%
None required.
Join our class to get practical methods for business strategy!