The worldwide diffusion of the internet made the direct link between producers and consumers possible and access to various markets easy. As a result, many E-business including e-commerce fit to this new net-society have been emerging.
In this class, these new models will be examined, compared, and discussed.
By the end of this course, students will be able to:
1. understand the difference between E-business and traditional business models
2. apply an E-business model to an existing business
e-market, e-business, e-commerce
✔ Specialist skills | Intercultural skills | ✔ Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Lectures will be carried out interactively. Also a group work and a presentation will be required for students.
Course schedule | Required learning | |
---|---|---|
Class 1 | Introduction: fundamental of the net-society | Understnad the course objective, syllabus, groupwork, grading, etc. and fundamental of the net-society |
Class 2 | Comparative analysis of traditional business and E-business models | Understand the difference between traditional business and E-business models |
Class 3 | E-commerce analysis model | Understand the fundamental of e-commerce and be able to use the analysis method |
Class 4 | Changes in the market structure | Understand changes in the market structure |
Class 5 | Changes in the industrial structure | Understand changes in the industrial structure |
Class 6 | A case of a hybrid business model: click-and mortar model | Understand the hybrid business model (click-and mortar model) |
Class 7 | A case of a full virtual business model: click-and-mouse model | Understand the full virtual business (click-and-mouse model) |
Class 8 | Group presentation and discussion | Be able to research in the e-business strategy by an existing traditional organization and present the result |
No textbook
All materials for the course will be available through OCWi
Attendance 20%, Groupwork 30%, Report 30%, Participation in discussion 20%
None