2018 Product-Service Design II

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Academic unit or major
Graduate major in Technology and Innovation Management
Hidaka Kazuyoshi  Kimita Koji 
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Course description and aims

This lecture provides the foundations of "product service design", and deep understanding of Service Design.

This lecture aims to foster the people who can create the innovative service in the new era of transformation of society and economy which is called servitization.

Student learning outcomes

Understand deeply the fundamental knowledge and method for service design including the followings.
- Product Service System
- Service Design


Product Service System, Servitization , service characteristics, service dominant logic, service strategy, design thinking, service design

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

lecture, group work, reports

Course schedule/Required learning

  Course schedule Required learning
Class 1 Course guide Exercise of the part
Class 2 Service Design Exercise of the part
Class 3 Service Design Exercise of the part
Class 4 Product Service System Exercise of the part
Class 5 Product Service System Exercise of the part
Class 6 Product Service System Exercise of the part
Class 7 Product Service System Exercise of the part
Class 8 Closing Exercise of the part



Reference books, course materials, etc.

Service Management: Operations, Strategy, Information Technology, James A. Fitzsimmon, McGraw Hill Higher Education
Handbook of Service Science (Service Science: Research and Innovations in the Service Economy), Carl J. Schramm他, Springer-Verlag
サービス・マーケティング原理, クリストファー ラブロック他, 白桃書房
サービス・サイエンスの展開―その基礎、課題から将来展望まで, ベルンド スタウス他, 生産性出版
Service Thinking: The Seven Principles to Discover Innovative Opportunities, Hunter Hastings, Jeff Saperstein, Business Expert Press

Assessment criteria and methods

attendance, contribution to the class, and final report

Related courses

  • TIM.B515 : Product-Servive Design I
  • TIM.B513 : Service Innovation I
  • TIM.B514 : Service Innovation II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Proactive attitude

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