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2017　Entrepreneurship and Business Development II

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Academic unit or major
Graduate major in Technology and Innovation Management
Instructor(s)
Sengoku Shintaro  Suematsu Chihiro 
Class Format
Lecture / Exercise     
Media-enhanced courses
Day/Period(Room No.)
Sat5-6(田町CIC913)  
Group
-
Course number
TIM.D517
Credits
1
Academic year
2017
Offered quarter
4Q
Syllabus updated
2017/10/4
Lecture notes updated
2017/12/31
Language used
Japanese
Access Index

Course description and aims

Terminologies "Business development" and "entrepreneurship" can be defined as a comprehensive process and human activities to realise business opportunities, respectively. These factors are critical and complimentary eith each other thus are highly required for all professionals who aim to create a novel value in the society. This posture is not limited only to business venturing but is also broadly extended towards scientific research and technology development.
The present lecture series consists of lecture and practice parts in order to build up the basic knowledge of the business development and entrepreneurship and to develop basal skills to practice key items learnt in a real world.

Student learning outcomes

By the end of this course, students will be able to:
1) Understand the concept of entrepreneurship and business development,
2) Understand key theories of innovation management,
3) Practice a standard approach of problem solving (the issue analysis method),
4) Practice frameworks and tools for strategy building,
5) Genrerate a standard format of business plan, and
6) Develop an implementation plan.

Keywords

Business development, entrepreneurship, innovation management, venturing, organisation design, financial valuation, collaboration management.

Competencies that will be developed

Specialist skills Intercultural skills ✔ Communication skills ✔ Critical thinking skills ✔ Practical and/or problem-solving skills

Class flow

In the opening moves we indroduce the significance and impact of entrepreneurship and business development. In the middle phase we master frameworks and tools necessary for strategy building and business development. In the last phase we conduct a long research to pratice the things learnt in an interactive manner. Each phases contains both lecture and practice parts. The latter part may request participants pre-learning.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction Basic notions and concepts
Class 2 Organisation designing The effciency of organisations, the notion of system, process modules and governance, the utility of PDS (PDCA) cycle
Class 3 Capitalisation strategy Basic approaches for capitalisation for startup firms
Class 4 Marketing Marketing strategies and case examples
Class 5 Business plan development Roles, importance and utility of business planning
Class 6 Implementation and execution Points of discussion in the implementation process
Class 7 Long research: Part 1 Practice by groups on business plan development
Class 8 Long research: Part 2 Presentation of a business plan

Textbook(s)

Practice by groups and presentation

Reference books, course materials, etc.

To be recommended in the fist class.

Assessment criteria and methods

Physical attendance, constructive discussion, performance in case study practices. Details are configurated in the Class 01.

Related courses

  • TIM.D516 ： Entrepreneurship and Business Development I

Prerequisites (i.e., required knowledge, skills, courses, etc.)

The prerequisite to take this course is that you have acquired the credits of "Entrepreneurship and Business Development I".
Without having acquired the credits of the above course, the credits of this course will not be counted as the necessary number of credits for graduation.

Other

This lecture plan is a model case. Please check the lecture schedule of each academic year.

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