The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.
We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Servitization
・Smart Community
service innovation, service marketing, servitization, service dominant logic, smarter city
✔ Specialist skills | Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
lecture, group work, reports
Course schedule | Required learning | |
---|---|---|
Class 1 | “New Paradigm for Service Innovation 1: UST” | Exercise of the part |
Class 2 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, | Exercise of the part |
Class 3 | “New Paradigm for Service Innovation 2: Service Dominant Logic”, | Exercise of the part |
Class 4 | "Value in Service" | Exercise of the part |
Class 5 | "Value in Service" | Exercise of the part |
Class 6 | “Servitization” | Exercise of the part |
Class 7 | “Servitization” | Exercise of the part |
Class 8 | Closing and Summary | Exercise of the part |
none
Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Timothy Baines, Howard Lightfoot, “Made to Serve: How manufacturers can compete through servitization and product service systems”, Wiley, (2013/5/20)
Original Material
attendance, contribution to the class, and final report
Proactive attitude