2016 Service Innovation II

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Academic unit or major
Graduate major in Technology and Innovation Management
Hidaka Kazuyoshi 
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Course description and aims

The significance of Service function is growing at the various situations of society and business.
This lecture provides fundamental knowledge to innovate services scientifically.

Student learning outcomes

We study about the following items through reading original academic papers.
・Pattern of service innovation
・Service Marketing
・Smart Community


service innovation, service marketing, servitization, service dominant logic, smarter city

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

lecture, group work, reports

Course schedule/Required learning

  Course schedule Required learning
Class 1 “New Paradigm for Service Innovation 1: UST” Exercise of the part
Class 2 “New Paradigm for Service Innovation 2: Service Dominant Logic”, Exercise of the part
Class 3 “New Paradigm for Service Innovation 2: Service Dominant Logic”,  Exercise of the part
Class 4 "Value in Service" Exercise of the part
Class 5 "Value in Service" Exercise of the part
Class 6 “Servitization” Exercise of the part
Class 7 “Servitization” Exercise of the part
Class 8 Closing and Summary Exercise of the part



Reference books, course materials, etc.

Stephen L. Vargo, Robert F. Lusch, “Evolving New Dominant Logic for Marketing”, Journal of Marketing, Vol. 68, January 2004
Stefan Michel & Stephen W. Brown & Andrew S. Gallan, “An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic”, J. of the Acad. Mark. Sci. 36:54–66, Springer, 2008
Scott E. Sampson, The Unified Service Theory -A Paradigm for Service Science, Handbook of Service Science, pp. 107- 131, Springer, 2010
Timothy Baines, Howard Lightfoot, “Made to Serve: How manufacturers can compete through servitization and product service systems”, Wiley, (2013/5/20)
Original Material

Assessment criteria and methods

attendance, contribution to the class, and final report

Related courses

  • TIM.B513 : Service Innovation I
  • TIM.C517 : Information and Service Science for Social System II
  • TIM.C516 : Information and Service Science for Social System I
  • TIM.B515 : Product-Servive Design I
  • TIM.B516 : Product-Servive Design II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Proactive attitude

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