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School of Environment and Society
- Department of Architecture and Building Engineering
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- Graduate major in Technology and Innovation Management
- Common courses
- Liberal arts and basic science courses
- Academic unit or major
- Graduate major in Engineering Sciences and Design
- Instructor(s)
- Mougenot Celine
- Class Format
- Lecture
- Media-enhanced courses
- Day/Period(Room No.)
- Mon3-4(I321)
- Group
- -
- Course number
- ESD.F404
- Credits
- 1
- Academic year
- 2017
- Offered quarter
- 2Q
- Syllabus updated
- 2017/4/18
- Lecture notes updated
- 2017/7/30
- Language used
- English
- Access Index
-
Course description and aims
What separates a great product from average products is in how people "feel" when using it. Indeed the success of a product on the market is not only driven by its "usability" (easy-to-use, useful...) but also depends on its potential to create positive emotional experiences, feelings and impressions.
The aim of this course is to provide an introduction to “affective engineering” or "emotional design" and to show students that a successful design approach combines engineering with human sciences, especially psychology and cognitive sciences.
Student learning outcomes
By the end of the course, students will be able to :
- understand key concepts, such as product semiotics, product semantics, affect, emotion, feeling, pleasure in the field of design
- describe existing theories regarding the experiential relation between users and products
- analyze the relation between technical properties and perceived product qualities
- apply methods and tools for identifying user needs and for evaluating design solutions, from an affective/emotional perspective
Keywords
affective engineering, product design, user experience, emotions, perceived qualities
Competencies that will be developed
| ✔ Specialist skills | ✔ Intercultural skills | ✔ Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
In this course, students will explore theoretical knowledge about Affective Engineering / Emotional Experience and will use the knowledge in design workshops, in small groups.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | Introduction to Affective Engineering / Emotional Design | Discover the theoretical framework of Affective Engineering / Emotional Design |
| Class 2 | Product Semantics and "Perceived Qualities" | Understand the value of product design with an holistic perspective |
| Class 3 | Basic Theory of Emotions and Assessment Tools | Understand theories of emotions and know tools for assessing emotional reactions |
| Class 4 | Guest Lecture | Learning how to assess emotions from postures and motions |
| Class 5 | Designing for Emotional Experience | Understand how to design for positive experiences with the "ladder of enchantment" |
| Class 6 | Guest Lecture | Understand how "emotional experience" can be assessed |
| Class 7 | Emotional Design Mini-Project | Apply skills and to knowledge to a design case study |
| Class 8 | Wrap-up class and final presentations | Describe a design case study with an emphasis on the emotional experience |
Textbook(s)
- Pleasure With Products: Beyond Usability (2002) William S. Green, Patrick W. Jordan. CRC Press.
- Designing Pleasurable Products: An Introduction to the New Human Factors (2003) Patrick W. Jordan. Taylor & Francis.
- Emotional Design. Why We Love (or Hate) Everyday Things (2004) Donald Norman. Basic Books, NY.
- Kansei / Affective Engineering (2010) Mitsuo Nagamachi. CRC Press.
Reference books, course materials, etc.
All materials used in class can be found on OCW-i.
Assessment criteria and methods
Class assignments: 50%
Final assignment: 50%
Related courses
- MEC.L432 ： Human-Centered Design
- MEC.L431 ： Human Brain Functions and Their Measurements
- MEC.H231 ： Design Engineering
- GEG.P501 ： Concept Designing
- TSE.C203 ： Social Design Project
- ESD.F403 ： UX / Interaction Design
- ESD.A501 ： Engineering Design Project A
- ESD.A402 ： Design Thinking Fundamentals
- ESD.A401 ： Engineering Design Challenge
- ESD.A502 ： Engineering Design Project B
Prerequisites (i.e., required knowledge, skills, courses, etc.)
N/A
