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- Academic unit or major
- Life Science
- Instructor(s)
- Tokunaga Makio Uchikoga Nobuyuki
- Class Format
- Lecture
- Media-enhanced courses
- Day/Period(Room No.)
- Intensive ()
- Group
- -
- Course number
- ZBA.A407
- Credits
- 1
- Academic year
- 2017
- Offered quarter
- 3-4Q
- Syllabus updated
- 2017/9/22
- Lecture notes updated
- -
- Language used
- Japanese
- Access Index
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Course description and aims
This course is composed of two parts. In the first part, managers of venture companies give lectures based on their experiences with their superior "techniques" or original "ideas". It will make an enormous impact for students to meet superior persons. In the second part, a business plan contest will be held on the subject of commercialization of own research.
Nowadays we face difficult situations including progression of globalization, all-out international competition, decreasing birthrate and aging population. It is required to acquire spirit of entrepreneurship challenging untrodden fields. We hope students to get global leadership with wide visions, without withdrawing into their own field of expertise, through this course.
Student learning outcomes
By the end of this course, students will able to:
1) Understand a Gap between academic research and business.
2) Understand how corporate strategy including a differentiation strategy and the niche marketing is really developed.
3) Make a business plan.
4) Acquire ability for presentation.
Keywords
venture company, management strategy, business model canvas
Competencies that will be developed
| Specialist skills | Intercultural skills | Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
This course is an intensive course.
It is composed of two parts: the first part, lectures by managers of venture companies; the second part, business plan contest.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | Innovation from the university and the role of venture business. | Understand making innovation and the role of venture business. |
| Class 2 | Facilitating technology transfer which leads to social and economic innovations to make a social contribution through finding of universities | Understanding the "technology transfer system" |
| Class 3 | start-ups by students | Understand the entrepreneurship by a young CEO lecture |
| Class 4 | Introduction to making business model canvas. | Plan out an idea on business plan and make an presetation. |
| Class 5 | Making of “business model canvas” by the teams under the guidance of mentors. | Making of “business model canvas” by the teamwork. |
| Class 6 | Making-up of “business model canvas” under the guidance of mentors and preparation of presentation slides. | Making-up of “business model canvas” and prepare presentation slides. |
| Class 7 | Business plan contest. | Making an appealing presetation of the busines plan. |
Textbook(s)
There is not the designation of the textbook.
Reference books, course materials, etc.
During the lecture, the lecturer will hand out materials accordingly.
Assessment criteria and methods
Reports in each class (50%)
Evaluating a business model canvas(20%)
Performance of business plan competition(30%)
Related courses
- HCB.C432 ： Fundamentals of Research Application for Life Innovation
- LST.A413 ： Career Development Seminars
Prerequisites (i.e., required knowledge, skills, courses, etc.)
There are no prior conditions for taking the course.
