2018 Design Business

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Academic unit or major
Graduate major in Industrial Engineering and Economics
Umemuro Hiroyuki 
Course component(s)
Lecture / Exercise
Day/Period(Room No.)
Tue7-8(西9号館, 425号室)  Fri7-8(西9号館, 425号室)  
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
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Course description and aims

This course aims to learn implementation of design solutions into actual business. In the process of implementing design solutions into actual sustainable business, you have to assess feasibility of the solutions.
Toward establishment of the new business, you have to consider various aspects such as business model, marketing strategy, financial policy, and you have to compose your business plan. You will learn these subjects through lectures and group works.

Student learning outcomes

By the end of this course, students will:
1) gain knowledge necessary to establish business plans to realize design solutions into actual business.
2) acquire skills to draft design plans through exercises.
3) be able to communicate and discuss with international team mates.
4) be able to present their own ideas in effective way in English.


design thinking, business plan, project based learning, business model

Competencies that will be developed

Intercultural skills Communication skills Specialist skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Students work in groups throughout the semester. In the beginning of the semester, design solutions will be introduced for which student groups will work on the business plans.
Consecutive two weeks cover one theme. Students will learn concepts and methods in the first week. Then students work in groups in the second week applying what they learned in the previous week to develop business plans.

Course schedule/Required learning

  Course schedule Required learning
Class 1 General Guidance Understand concept and flow of the course.
Class 2 Briefing and Grouping Understand design solutions proposed. Choose design solutions and for groups.
Class 3 Lecture: Business model To understand business model concepts.
Class 4 Group work: Business model Examine business models on design solution of own group.
Class 5 Lecture: Market Unterstand how to think about markets.
Class 6 Group work: Market Reflect on markets for design solution of own group.
Class 7 Lecture: Competence Understand how to think about competences.
Class 8 Group work: Competence Reflect on competences of design solution of own group.
Class 9 Lecture: Business plan Understand required contents for business plans.
Class 10 Group Work: Business plan Draft business plans for design solutions of own groups.
Class 11 Presentation: Business plan draft Present drafted business plans and discuss on them.
Class 12 Lecture: Finance Understand financing.
Class 13 Lecture: Intellectual property Understand intellectual properties including patents.
Class 14 Group work: Refine business plan Refine own business plans.
Class 15 Pitch (Final presentation) Acquire skills to present business plans in short presentation (pitch) styles.


No textbook is set.

Reference books, course materials, etc.

Class materials are provided in the class.

Assessment criteria and methods

Project Report: 30%
Business Plan (Pitch): 40%
Participation: 30%

Related courses

  • IEE.C501 : Design Thinking

Prerequisites (i.e., required knowledge, skills, courses, etc.)

None required.
This lecture is planned to work in coordination with the Design Thinking (IEE.C501; 1-2Q), though students who did not take Design Thinking class are also welcome to register.

Contact information (e-mail and phone)    Notice : Please replace from "[at]" to "@"(half-width character).

Hiroyuki Umemuro



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