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School of Environment and Society
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- Academic unit or major
- Graduate major in Industrial Engineering and Economics
- Instructor(s)
- Chung Su-Lin
- Class Format
- Lecture (Blended)
- Media-enhanced courses
- Day/Period(Room No.)
- Mon5-6(S421) Thr5-6(H112)
- Group
- -
- Course number
- IEE.D431
- Credits
- 2
- Academic year
- 2022
- Offered quarter
- 1Q
- Syllabus updated
- 2022/4/4
- Lecture notes updated
- -
- Language used
- English
- Access Index
-
Course description and aims
This course will provide students with the systematic outline of retail management and marketing.
The major themes are: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing a Store Location, Merchandise Management and Pricing, Communication with the Customer and Retailing Internationalization.
Through lectures and case studies, the course enables students to have a solid foundation in retail management and marketing.
Student learning outcomes
At the end of this course, the student will be able to:
1) Explain the basic concept of retail management.
2) Explain the types and strategies of retail business.
3) Explain how to design and manage the retail marketing.
4) Examine the problems and tasks arising from the digitization and internationalization of retail business.
Keywords
Distribution, Marketing Strategy, Retail Management, Retail Internationalization
Competencies that will be developed
| ✔ Specialist skills | ✔ Intercultural skills | ✔ Communication skills | Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
Lecture, Case Studies and Presentations by Students.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | Introduction | Review the framework of retailing |
| Class 2 | Building and Sustaining Relationships in Retailing | Review how to build and sustain retailers' relationships with consumers and other channel members |
| Class 3 | Strategic Planning in Retailing | Part 1 Short Cases and Comprehensive Case |
| Class 4 | Strategic Planning in a Global Retailing Environment/ Part 1 Case Presentations and Discussion | Understand the strategic planning in a global retailing environment |
| Class 5 | Retail Institutions by Ownership and Store-Based Strategy Mix | Part ２ Short Cases and Comprehensive Case |
| Class 6 | Web, Nonstore-Base, and Other Forms of Nontraditional Retailing/ Part 2 Case Presentations and Discussion | Review the type of retail business |
| Class 7 | Identifying and Understanding Consumers | Will be instructed in the class. |
| Class 8 | Information Gathering and Processing in Retailing | Part３ Short Cases and Comprehensive Case |
| Class 9 | Choosing a Store Location/ Part 3 Case Presentations and Discussion | Review how to choose a store location |
| Class 10 | Merchandise Management | Part４ Short Cases and Comprehensive Case |
| Class 11 | Pricing in Retailing/ Part 4 Case Presentations and Discussion | Will be instructed in the class. |
| Class 12 | Promotional Strategy | Part６ Short Cases and Comprehensive Case |
| Class 13 | Putting It all Together / Part 6 Case Presentations and Discussion | Prepare slides for the final presentation. |
| Class 14 | Final presentation (Online) | Review your final presentation. |
Out-of-Class Study Time (Preparation and Review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Barry R. Berman, Joel R. Evans, and Patrali Chatterjee, Retail Management: A Strategic Approach, Global Edition, 13th edition. Person Education Limited.
Reference books, course materials, etc.
Handouts will be distributed at the beginning of class when necessary and elaborated on using PowerPoint slides. PowerPoint documents that are to be used in class will be made available in advance via the T2SCHOLA system. Students are expected to use these documents for preparation and review purposes.
Assessment criteria and methods
Class Cases Studies and Discussion 50%
Final Presentation 30%
Final Report 20%
Related courses
- IEE.D203 ： Marketing
- IEE.C433 ： Advanced Course of Management
Prerequisites (i.e., required knowledge, skills, courses, etc.)
Students must have successfully completed Introduction to Management (IEE.D201) or Marketing (IEE.D203), or have equivalent knowledge.
Other
In 2022, all the lectures on Mondays will be online, and all the lectures on Thursdays will be on-campus (H112).
If you want to take the course, please register by 17:00 on April 8th (Friday) in order to notify you of Zoom information on the first class (on April 11th).
The lecture contents and schedules are subject to change.
