2020 Affect in Social Context

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Academic unit or major
Graduate major in Industrial Engineering and Economics
Umemuro Hiroyuki 
Course component(s)
Lecture    (ZOOM)
Day/Period(Room No.)
Tue7-8(W9-425)  Fri7-8(W9-425)  
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
Access Index

Course description and aims

Affect may occur as individual experiences. However, in contexts with multiple persons, affect may play social rolls such as media or information. This class try to explore how affect may work in social contexts.

Student learning outcomes

Students are expected to explore various meanings of affects in social context through group and class discussions. Students learn the fundamental knowledge on affect and related topics, but this class does not emphasize learning the knowledge. Rather, students are encourage to broaden and deepen the considerations on affect in different contexts from what they have ever considered.

Course taught by instructors with work experience

Applicable How instructors' work experience benefits the course
Lecturer has some work experiences in a workplace at a private company. That experience reinforces the arguments about workplace management in this class.


affect, social psychology, empathy, emotion contagion, workplace, social capital

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Emphasis is on group and class discussions to expand the topics in the class.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction and guidance Introduction to the outline of the class contents and how we conduct the class.
Class 2 Psychological foundation of human affect Understanding foundations of human affects
Class 3 Emotion contagion Understand the concept of emotion contagion and its meaning in social context.
Class 4 Network intelligence Understand the role of affective information in network intelligence.
Class 5 Empathy Discuss and understand the concept of empathy
Class 6 Emotion and group behavior Understand the role of emotion on group behavior.
Class 7 Emotional intelligence Understand the concepts of emotional intelligence, and consider its meaning in society.
Class 8 Affective Climate in workplace Understand the relations between affect shared in workplaces and objective / subjective evaluation of the workplace.
Class 9 Affect and trust Consider the relations between affect and how human trust on human.
Class 10 Fieldwork: Affective experiences Discover, record, and report affective experiences in real world.
Class 11 Affect in learning Consider the significance in learning context.
Class 12 Social capital and affect Understanding fundamentals of social capital concept and its relation with affect.
Class 13 Affect and social norm Consider the role of affect on maintenance of social norm.
Class 14 Economics of affective experiences Experimental consideration on economic values of affective experiences..

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.


Not specified.

Reference books, course materials, etc.

Delivered upon necessity in classes or through OCWi.

Assessment criteria and methods

Participation in class: 60%
Report: 40%

Related courses

  • IEE.C534 : Human-Robot Interaction
  • IEE.B330 : Behavioral Economics and Management
  • IEE.C203 : Engineering Psychology
  • IEE.C304 : Ergonomics
  • IEE.C202 : Industrial Engineering

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Nothing in particular.

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