2023 Distribution and Marketing

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Academic unit or major
Graduate major in Industrial Engineering and Economics
Instructor(s)
Chung Su-Lin 
Class Format
Lecture    (Face-to-face)
Media-enhanced courses
Day/Period(Room No.)
Mon5-6(W9-425)  Thr5-6(W9-425)  
Group
-
Course number
IEE.D431
Credits
2
Academic year
2023
Offered quarter
1Q
Syllabus updated
2023/3/20
Lecture notes updated
-
Language used
English
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Course description and aims

This course will provide students with the systematic outline of retail management and marketing.
The major themes are: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing a Store Location, Merchandise Management and Pricing, Communication with the Customer and Retailing Internationalization.
Through lectures and case studies, the course enables students to have a solid foundation in retail management and marketing.

Student learning outcomes

At the end of this course, the student will be able to:
1) Explain the basic concept of retail management.
2) Explain the types and strategies of retail business.
3) Explain how to design and manage the retail marketing.
4) Examine the problems and tasks arising from the digitization and internationalization of retail business.

Keywords

Distribution, Marketing Strategy, Retail Management, Retail Internationalization

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Lecture, Case Studies and Presentations by Students.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction Review the framework of retailing
Class 2 Building and Sustaining Relationships in Retailing Group formation for Case Studies) Review how to build and sustain retailers' relationships with consumers and other channel members
Class 3 Strategic Planning in Retailing Read Part 1 Short Cases and Comprehensive Case
Class 4 Strategic Planning in a Global Retailing Environment/ Part 1 Case Presentations and Discussion Understand the strategic planning in a global retailing environment
Class 5 Retail Institutions by Ownership and Store-Based Strategy Mix Read Part 2 Short Cases and Comprehensive Case
Class 6 Web, Nonstore-Base, and Other Forms of Nontraditional Retailing/ Part 2 Case Presentations and Discussion Review the type of retail business
Class 7 Identifying and Understanding Consumers Read Part3 Short Cases and Comprehensive Case
Class 8 Information Gathering and Processing in Retailing/ Part 3 Case Presentations and Discussion Read Part4 Short Cases and Comprehensive Case
Class 9 Choosing a Store Location / Part 4 Case Presentations and Discussion Review how to choose a store location
Class 10 Merchandise Management Read Part6 Short Cases and Comprehensive Case
Class 11 Pricing in Retailing/ Part 6 Case Presentations and Discussion Read Part7 Short Cases and Comprehensive Case
Class 12 Promotional Strategy/ Part 7 Case Presentations and Discussion Read Part8 Short Cases and Comprehensive Case
Class 13 Putting It all Together / Part 8 Case Presentations and Discussion Prepare slides for the final presentation.
Class 14 Final presentation Review your final presentation.

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.

Textbook(s)

Barry R. Berman, Joel R. Evans, and Patrali Chatterjee, Retail Management: A Strategic Approach, Global Edition, 13th edition. Person Education Limited.

Reference books, course materials, etc.

Handouts will be distributed at the beginning of class when necessary and elaborated on using PowerPoint slides. PowerPoint documents that are to be used in class will be made available in advance via the T2SCHOLA system. Students are expected to use these documents for preparation and review purposes.

Assessment criteria and methods

Class Cases Studies and Discussion 50%
Final Presentation 30%
Final Report 20%

Related courses

  • IEE.D203 : Marketing
  • IEE.C433 : Advanced Course of Management

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Students must have successfully completed Introduction to Management (IEE.D201) or Marketing (IEE.D203), or have equivalent knowledge.

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