2019 Affect in Social Context

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Academic unit or major
Graduate major in Industrial Engineering and Economics
Umemuro Hiroyuki  Urakami Jacqueline 
Class Format
Media-enhanced courses
Day/Period(Room No.)
Tue7-8(西9号館, 425号室)  Fri7-8(西9号館, 425号室)  
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
Access Index

Course description and aims

Affect may occur as individual experiences. However, in contexts with multiple persons, affect may play social rolls such as media or information. This class try to explore how affect may work in social contexts.

Student learning outcomes

Students are expected to explore various meanings of affects in social context through group and class discussions. Students learn the fundamental knowledge on affect and related topics, but this class does not emphasize learning the knowledge. Rather, students are encourage to broaden and deepen the considerations on affect in different contexts from what they have ever considered.


affect, social psychology, empathy, emotion contagion, workplace, social capital

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Emphasis is on group and class discussions to expand the topics in the class.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction and guidance Introduction to the outline of the class contents and how we conduct the class.
Class 2 Psychological foundation of human affect Understanding foundations of human affects
Class 3 Thinking fast and slow: Two different systems of information processing Understanding differences of information processing between the affective system and the cognitive system
Class 4 Psychology of Empathy 1 Introducing the concept of empathy. How does feelings of others affect us.
Class 5 Psychology of Empathy 2: Altruism and helping behavior This classes discusses the questions what motivates people to help and does "true" altruism really exists.
Class 6 Psychology of Empathy 3: Social relationships Understanding how social relationships are formed, how people bond, and how personal conflicts are solved.
Class 7 Emotion contagion Understand the concept of emotion contagion and its meaning in social context.
Class 8 Network intelligence Understand the role of affective information in network intelligence.
Class 9 Emotion and group behavior Understand the role of emotion on group behavior.
Class 10 Emotional intelligence Understand the concepts of emotional intelligence, and consider its meaning in society.
Class 11 Affective Climate in workplace Understand the relations between affect shared in workplaces and objective / subjective evaluation of the workplace.
Class 12 Affect and trust Consider the relations between affect and how human trust on human.
Class 13 Social capital and affect Understanding fundamentals of social capital concept and its relation with affect.
Class 14 Affect and social norm Consider the role of affect on maintenance of social norm.
Class 15 Economics of affective experiences Experimental consideration on economic values of affective experiences..


Not specified.

Reference books, course materials, etc.

Delivered upon necessity in classes or through OCWi.

Assessment criteria and methods

Participation in class: 60%
Report: 40%

Related courses

  • IEE.C534 : Human-Robot Interaction
  • IEE.B330 : Behavioral Economics and Management
  • IEE.C203 : Engineering Psychology
  • IEE.C304 : Ergonomics
  • IEE.C202 : Industrial Engineering

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Nothing in particular.

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