2017 Standardization Strategy for Global Business

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Academic unit or major
Graduate major in Engineering Sciences and Design
Saijo Miki  Tanabe Koji  Tanabe Koji  Hanaoka Shinya 
Class Format
Media-enhanced courses
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Course description and aims

To learn an international standardization which plays an important role when a company pursues commercialization and overseas expansion of a new technology.

Student learning outcomes

To understand the basic concept and importance of standardization in business and to learn how to utilize standardization as a strategic tool of commercialization design with reference to enterprise standardization practices.


standardization, conformity assessment, overseas expansion, global business, innovation, business strategy

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

Write essays and make a presentation based on lectures.

Course schedule/Required learning

  Course schedule Required learning
Class 1 The importance of international standardization The aim of this course: Why is standardization important?
Class 2 The concept and significance of standardization The significance of international standardization and basic knowledge of standard and certification
Class 3 Business strategy and standardization  Enterprise strategy of standardization
Class 4 Business strategy and standardization Standardization for winning international business
Class 5 International standardization activities Standardization activities of the iron and steel industry
Class 6 International standardization activities Standardization activities of the railway industry
Class 7 Standardization and innovation Standardization strategy on CD-R
Class 8 Standardization and innovation International standardization of antibacterial concept from Japan
Class 9 Enterprise activities and conformity assessment systems Risk management and conformity assessment systems in enterprises
Class 10 Internationalization and conformity assessment systems EU unification and conformity assessment systems
Class 11 Railway industry and conformity assessment systems Conformity assessment systems in the railway industry
Class 12 Presentation Essay submission and presentation on an assignment of standardization and conformity assessment
Class 13 Standardization in the digital age Intellectual property issues in the digital age
Class 14 Standardization and corporate activities Fusion of intellectual property strategy and standardization strategy in enterprises.
Class 15 International standardization strategy Strategy and effort for international standardization, summary


Each instructor specifies textbooks.

Reference books, course materials, etc.

Each instructor specifies materials.

Assessment criteria and methods

Each instructor specifies criteria and methods for assessment.

Related courses

  • ACE.D541 : Global Business Strategy and Standardization & Intellectual Property I
  • ESD.E404 : Standardization Strategy for Global Business
  • TIM.B518 : Management of Intellectual Property and Standardization II

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Ask instructors.

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