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2023　Introduction to Management

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Academic unit or major
Undergraduate major in Industrial Engineering and Economics
Instructor(s)
Chung Su-Lin  Nagata Kyoko  Kimura Yosuke 
Class Format
Lecture / Exercise    (Face-to-face)
Media-enhanced courses
Day/Period(Room No.)
Mon1-2(W9-311)  Thr1-2(W9-311)  
Group
-
Course number
IEE.D201
Credits
2
Academic year
2023
Offered quarter
1Q
Syllabus updated
2023/3/20
Lecture notes updated
-
Language used
Japanese
Access Index

Course description and aims

On the basis of many students in the Industrial Engineering and Economics Course researching business activities, the instructor will lecture on basic knowledge such as the goals, rules, and management of corporate activities such that they gain an understanding of the nature of companies. This course is an introduction to developmental research in business administration (management strategy, marketing, accounting, financial management), finance, and corporate economics. In the first six weeks, Yosuke Kimura will explain the institutional design of joint-stock corporations which play the largest role in a modern capitalist economy, and then explain the basics of business management such as management strategy and investment evaluation. Students will leverage the basics of business management learned in the course, and deepen their understanding of actual corporate management through case studies and corporate analysis. In the next four weeks, Kyoko Nagata will lecture mainly on accounting and the relationship between cost and earnings, after which students will attempt to draw up a business plan.. In the following four weeks, Chung Su-Lin will explain the fundamental concepts of marketing and international business.

Student learning outcomes

The instructor will increase student' interest in corporate management itself, and the student will learn the basic knowledge essential for life as a member of society who deals with companies. Students will gain an understanding of the system of a corporate society itself, verify the connection between the courses in the Department of Industrial Engineering and Economics and the reality of corporate management, as well as increase awareness of problems with the orientation of respective research.

Keywords

Business Administration, Corporation, Corporate Strategy, Capital Budgeting, Marketing, Accounting, Firm Value

Competencies that will be developed

✔ Specialist skills ✔ Intercultural skills ✔ Communication skills Critical thinking skills ✔ Practical and/or problem-solving skills

Class flow

Three instructors will share in giving lectures.Yosuke Kimura will first lecture on the joint-stock corporation system, business strategy and organization, and the basics of joint-stock corporations such as investment evaluation and corporate governance, then apply this knowledge and incorporate it into case studies. Next, Kyoko Nagata will lecture on business activities and short-range profit planning from an account perspective. Students will apply this knowledge to drawing up and debating a business plan. In the final four weeks, Chung Su-Lin will lecture on the basics of marketing and international business, and run a case study in week 4.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Lecture: Characteristics and Purpose of Modern Corporation Textbook (Takahashi et al. ) Chapter 1, 2, 3,11
Class 2 Lecture: Basics of Corporate Strategy Text Book (Takahashi et al. ) Chapter 4 and 12
Class 3 Lecture: Basics of Corporate Strategy Continuous Discussion of Text Book (Takahashi et al. ) Chapter 4 and 12.
Class 4 Lecture: Capital Budgeting Textbook (Takahashi et al. ) Chapter 9
Class 5 Lecture: Capital Budgeting Textbook (Takahashi et al. ) Chapter 9
Class 6 Case Discussion: Southwest Airline (Corporate Strategy and Organization) Case Discussion Preparation: Instruction will be given in class
Class 7 Lecture: Accounting literacy (1)：From funding to profit Textbook (Takahashi et al. ) Chapter 2
Class 8 Accounting literacy (2) Break even analysis Understand CVP analysis.
Class 9 Making a business plan Discuss and determine a simple business plan.
Class 10 Short group presentation Make a presentation of your business plan.
Class 11 Marketing 1 - Core Marketing Concepts Read chapter 7 of the textbook before coming to class.
Class 12 Marketing 2 - Segmentation, Market Targeting and Positioning (STP) and Marketing mix 4Ps Review chapter 7 of the textbook.
Class 13 Basics of International Business Read chapter 12 of the textbook before coming to class.
Class 14 Case Studies : Giant Bicycle (Marketing　＆ International Business)・Innovation and Internet marketing Students are expected to download and read case material via the WEB system. Read chapter 13 and 14 of the textbook before coming to class.

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.

Textbook(s)

Takahashi, Tanzawa, Hanaeda, and Miura, "Gendai Keiei Newmon" (text book in Japanese), Yuhikaku Books

Reference books, course materials, etc.

Kimura will distribute class discussion case materials (Southwest Airline and GE) in class.
Nagata：Class materials will be available in advance. at T2SCHOLA. No hard-copies will not be provided at the class room.
Chung: PowerPoint slides and case material will be made available in advance via the WEB system.

Assessment criteria and methods

Three instructors complete evaluations for their respective sections, calculating the total points weighted for class time to reach the evaluation.

Related courses

  • IEE.D202 ： Basic Accounting
  • IEE.D203 ： Marketing
  • IEE.D302 ： Corporate Finance
  • IEE.D301 ： Business Starategy and Organization
  • IEE.C301 ： Management Information Systems

Prerequisites (i.e., required knowledge, skills, courses, etc.)

None

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