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School of Engineering
- Undergraduate major in Mechanical Engineering
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- Undergraduate major in Industrial Engineering and Economics
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- 工学院，物質理工学院，環境・社会理工学院共通科目
- Liberal arts and basic science courses
- First-Year Courses
- School of Science
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School of Environment and Society
- Department of Architecture and Building Engineering
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- Department of Innovation Science
- Graduate major in Technology and Innovation Management
- Common courses
- Liberal arts and basic science courses
- Academic unit or major
- Undergraduate major in Industrial Engineering and Economics
- Instructor(s)
- Inoue Kotaro Chung Su-Lin Nagata Kyoko
- Class Format
- Lecture / Exercise (Livestream)
- Media-enhanced courses
- Day/Period(Room No.)
- Mon1-2(W611) Thr1-2(W611)
- Group
- -
- Course number
- IEE.D201
- Credits
- 2
- Academic year
- 2022
- Offered quarter
- 1Q
- Syllabus updated
- 2022/3/16
- Lecture notes updated
- -
- Language used
- Japanese
- Access Index
-
Course description and aims
On the basis of many students in the Industrial Engineering and Economics Course researching business activities, the instructor will lecture on basic knowledge such as the goals, rules, and management of corporate activities such that they gain an understanding of the nature of companies. This course is an introduction to developmental research in business administration (management strategy, marketing, accounting, financial management), finance, and corporate economics. In the first five weeks, Kotaro Inoue will explain the institutional design of joint-stock corporations which play the largest role in a modern capitalist economy, and then explain the basics of business management such as management strategy and investment evaluation. Students will leverage the basics of business management learned in the course, and deepen their understanding of actual corporate management through case studies and corporate analysis. In the next five weeks, Chung Su-Lin will explain the fundamental concepts of marketing and international business. In the following four weeks, Kyoko Nagata will lecture mainly on accounting and the relationship between cost and earnings, after which students will attempt to draw up a business plan.
Student learning outcomes
The instructor will increase student' interest in corporate management itself, and the student will learn the basic knowledge essential for life as a member of society who deals with companies. Students will gain an understanding of the system of a corporate society itself, verify the connection between the courses in the Department of Industrial Engineering and Economics and the reality of corporate management, as well as increase awareness of problems with the orientation of respective research.
Course taught by instructors with work experience
| ✔ Applicable | How instructors' work experience benefits the course |
|---|---|
| Kotaro Inoue has experience as practitioner for fifteen years. In this class, he will use the experience in classes of management and capital budgeting. |
Keywords
Business Administration, Corporation, Corporate Starategy, Capital Budgeting, Marketing, Accounting, Firm Value
Competencies that will be developed
| ✔ Specialist skills | ✔ Intercultural skills | ✔ Communication skills | Critical thinking skills | ✔ Practical and/or problem-solving skills |
Class flow
Three instructors will share in giving lectures. Kotaro Inoue will first lecture on the joint-stock corporation system, business strategy and organization, and the basics of joint-stock corporations such as investment evaluation and corporate governance, then apply this knowledge and incorporate it into case studies. Next, Chung Su-Lin will lecture on the basics of marketing and international business, and run a case study in week 4. Continuing, Kyoko Nagata will lecture on business activities and short-range profit planning from an account perspective. Students will apply this knowledge to drawing up and debating a business plan.
Course schedule/Required learning
| Course schedule | Required learning | |
|---|---|---|
| Class 1 | Lecture: Characteristics and Purpose of Modern Corporation | Textbook (Takahashi et al. ) Chapter 1, 2, 3,11 |
| Class 2 | Lecture: Basics of Corporate Strategy | Text Book (Takahashi et al. ) Chapter 4 and 12 |
| Class 3 | Lecture: Basics of Corporate Strategy Lecture: Capital Budgeting | Continuous Discussion of Text Book (Takahashi et al. ) Chapter 4, 12, and 9. |
| Class 4 | Case Discussion: Southwest Airline (Corporate Strategy and Organization) | Case Discussion Preparation: Instruction will be given in class |
| Class 5 | Case Discussion (continued), Summary and Q&A of the contents of the previous classes | |
| Class 6 | Marketing 1 - Core Marketing Concepts | Read chapter 7 of the textbook before coming to class. |
| Class 7 | Marketing 2 - Segmentation, Market Targeting and Positioning (STP) and Marketing mix 4Ps | Review chapter 7 of the textbook. |
| Class 8 | Basics of International Business | Read chapter 12 of the textbook before coming to class. |
| Class 9 | Case Studies : Giant Bicycle (Marketing ＆ International Business) | Students are expected to download and read case material via the WEB system. |
| Class 10 | Innovation and Internet marketing | Read chapter 13 and 14 of the textbook before coming to class. |
| Class 11 | Lecture: Accounting literacy (1)：From funding to profit | Textbook (Takahashi et al. ) Chapter 2 |
| Class 12 | Accounting literacy (2) Break even analysis | Understand CVP analysis. |
| Class 13 | Making a business plan | Discuss and determine a simple business plan. |
| Class 14 | Short presentation of business plan | Make a presentation of your business plan. |
Out-of-Class Study Time (Preparation and Review)
To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.
Textbook(s)
Takahashi, Tanzawa, Hanaeda, and Miura, "Gendai Keiei Newmon" (text book in Japanese), Yuhikaku Books
Reference books, course materials, etc.
Professor Inoue will distribute class discussion case materials (Southwest Airline and GE) in class.
Chung: PowerPoint slides and case material will be made available in advance via the WEB system.
Assessment criteria and methods
Three instructors complete evaluations for their respective sections, calculating the total points weighted for class time to reach the evaluation.
Related courses
- IEE.D202 ： Basic Accounting
- IEE.D203 ： Marketing
- IEE.D302 ： Corporate Finance
- IEE.D301 ： Business Starategy and Organization
- IEE.C301 ： Management Information Systems
Prerequisites (i.e., required knowledge, skills, courses, etc.)
None
