On the basis of many students in the Industrial Engineering and Economics Course researching business activities, the instructor will lecture on basic knowledge such as the goals, rules, and management of corporate activities such that they gain an understanding of the nature of companies. This course is an introduction to developmental research in business administration (management strategy, marketing, accounting, financial management), finance, and corporate economics. In the first six weeks, Kotaro Inoue will explain the institutional design of joint-stock corporations which play the largest role in a modern capitalist economy, and then explain the basics of business management such as management strategy and investment evaluation. Students will leverage the basics of business management learned in the course, and deepen their understanding of actual corporate management through case studies and corporate analysis. In the next four weeks, Chung Su-Lin will explain the fundamental concepts of marketing and international business. In the following four weeks, Kyoko Nagata will lecture mainly on accounting and the relationship between cost and earnings, after which students will attempt to draw up a business plan.
The instructor will increase student' interest in corporate management itself, and the student will learn the basic knowledge essential for life as a member of society who deals with companies. Students will gain an understanding of the system of a corporate society itself, verify the connection between the courses in the Department of Industrial Engineering and Economics and the reality of corporate management, as well as increase awareness of problems with the orientation of respective research.
Business Administration, Corporation, Corporate Starategy, Capital Budgeting, Marketing, Accounting, Firm Value
|Intercultural skills||Communication skills||Specialist skills||Critical thinking skills||Practical and/or problem-solving skills|
Three instructors will share in giving lectures. Kotaro Inoue will first lecture on the joint-stock corporation system, business strategy and organization, and the basics of joint-stock corporations such as investment evaluation and corporate governance, then apply this knowledge and incorporate it into case studies. Next, Chung Su-Lin will lecture on the basics of marketing and international business, and run a case study in week 4. Continuing, Kyoko Nagata will lecture on business activities and short-range profit planning from an account perspective. Students will apply this knowledge to drawing up and debating a business plan.
|Course schedule||Required learning|
|Class 1||Lecture: Characteristics and Purpose of Modern Corporation||Textbook (Takahashi et al. ) Chapter 1 and 2|
|Class 2||Lecture: Corporation and Corporate Law||Text Book (Takahashi et al. ) Chapter 3 and 11|
|Class 3||Lecture: Basics of Corporate Strategy||Text Book (Takahashi et al. ) Chapter 4 and 12|
|Class 4||Case Discussion: Southwest Airline (Corporate Strategy and Organization)||Case Discussion Preparation: Instruction will be made in class|
|Class 5||Lecture: Capital Budgeting||Textbook (Takahashi et al. ) Chapter 9|
|Class 6||Case Discussion: GE (Corporate Reorganization, Leadership and Value Maximization)||Case Discussion Preparation: Instruction will be given in class|
|Class 7||Marketing 1 - Core Marketing Concepts||Read chapter 7 of the textbook before coming to class.|
|Class 8||Marketing 2 - Segmentation, Market Targeting and Positioning (STP) and Marketing mix 4Ps||Review chapter 7 of the textbook.|
|Class 9||Basics of International Business||Read chapter 12 of the textbook before coming to class.|
|Class 10||Case Studies : Giant Bicycle (Marketing ＆ International Business)||Students are expected to download and read case material via the OCW-i system.|
|Class 11||Lecture: Accounting literacy (1)：From funding to profit||Textbook (Takahashi et al. ) Chapter 2|
|Class 12||Accounting literacy (2) Break even analysis||Understand CVP analysis.|
|Class 13||Making a business plan||Discuss and determine a simple business plan.|
|Class 14||Short presentation of business plan||Make a presentation of your business plan.|
|Class 15||Summary and tests|
Takahashi, Tanzawa, Hanaeda, and Miura, "Gendai Keiei Newmon" (text book in Japanese), Yuhikaku Books
Professor Inoue will distribute class discussion case materials (Southwest Airline and GE) in class.
Chung: PowerPoint slides and case material will be made available in advance via the OCW-i system.
Three instructors complete evaluations for their respective sections, calculating the total points weighted for class time to reach the evaluation. For Professor Inoue's section, 80% of the evaluation is based on points for class debates on case studies, and 20% of the evaluation on exams.