In this class, you will learn how to design services using technologies. In order to design services that match user needs,it is essential to deeply understand users. We will start by deriving user needs from interviews and observations of users. Then you will learn how to create services based on those needs in a practical way. Through this course, you will gain a better understanding of how to provide people with a good user experience and shape a good information society.
-Understand the meaning of "design" in service design
-Understand the concepts of usability and user experience (UX)
-Understand the processes (human-centered design, design thinking) and overview of methods to achieve a good user experience (UX)
✔ Applicable | How instructors' work experience benefits the course |
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A faculty member with practical experience in service design in the private sector will lead lectures and group work based on practical experience. |
User experience, Service Design, Design Thinking, Human centered design
Specialist skills | Intercultural skills | ✔ Communication skills | ✔ Critical thinking skills | ✔ Practical and/or problem-solving skills |
This class is a 4-day intensive course.
Each group will design a service based on a defined theme.
In each class, students will understand the knowledge required in the lecture. Then, students will be divided into groups for exercises. In the exercises, students will follow the service design process step by step, and create/evaluate a service concept throughout the entire process.
Course schedule | Required learning | |
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Class 1 | ・Overview of the overall service design process. You will be divided into groups and start discussions on the themes. ・Learn how to understand users (how to plan, conduct, and analyze interview). ・The group will develop a research plan in preparation for practical exercise. | -Understand the overview of service design -Conduct interview for understanding user needs |
Class 2 | - Conduct and reflect interviews. Deepen understanding of how to process the data obtained from the interviews as data. - Learn how to create service ideas based on user needs. The group will ideate and design service concepts. The ideas will be visualized in the form of concept sheets/customer journey maps. | -Understand the idea creation method -Understand the customer journey map |
Class 3 | ・Learn how to evaluate service ideas. ・The group will evaluate the concepts they have developed and refine their ideas based on the results. ・Learn about usability evaluation methods. Conduct the methods (heuristics evaluation), and refine their design ideas. | -Understand the method to evaluate acceptance of technology/service. - Understand the concept of usability evaluation - Understand heuristics evaluation methods. |
Class 4 | -Prepare for the final group preparations. -Present results of their studies, comment on them to each other. -The group will review the entire process, discuss and summarize the viewpoints necessary for "designing services using technology based on user needs". Learn a wide range of perspectives from usability design, user experience design, and ecosystem design. | Understand the overall process of service design and how to effectively implement it |
None required
Lecture materials will be distributed in class.
For reference: (Wendel, S. : Designing for Behavior Change, O'Reilly), (Takeyama, M.: Service Design, NTT Publishing Co., LTD.), (Ando, M.,: User Experience Design Textbook, Maruzen Publishing Co., LTD.)
-Contribution to the discussion of group assignments, presentation(50%)
-Reports(50%)
Full attendance is compulsory.
No prerequisites.
Classes will be held as a 4-day intensive course (2Q) during the summer break (8/30, 9/1, 9/2, 9/5). All classes are from 10:00 to 17:00.