2021 Disciplined Entrepreneurship

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Academic unit or major
Graduate major in Engineering Sciences and Design
Tou Yuji  Ho Bach Quang 
Course component(s)
Lecture    (対面)
Day/Period(Room No.)
Intensive (大岡山地区西9号館)  
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
Access Index

Course description and aims

This lecture is an intensive lecture that provides entrepreneurship education.
Entrepreneur requires a practical and organizational knowledge of business, technology, and design.
The purpose of this lecture is to learn a startup approach based on an integrated framework, to create business product ideas from multiple complex social problems, and to propose appropriate and concrete solutions.

Student learning outcomes

Student will acquire the following abilities,
1) Fundamental knowledge that can explain what entrepreneurship is
2) Learn about startup approach based on an integrated framework and understand how to start a business
3) Be able to make business plans and proposals based on the above approaches.


Entrepreneurship & Start-up, Digital Thinking, Business Creation

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

1) Lecture consists of lecture and practical exercise
2) Students are expected to actively participate in related activities like group work, presentation and discussion

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction
Class 2 Overview of Disciplined Entrepreneurship
Class 3 Create Business Ideation
Class 4 Team Building Preparation of Pitch presentation
Class 5 Pitch presentation
Class 6 Design Thinking
Class 7 Who is your customer?
Class 8 Team Project Time • Identify market, customers, and features of business idea
Class 9 What can you do for your cutomer?
Class 10 How we could make a financial structure (1)
Class 11 How we could make a financial structure (2)
Class 12 Team Project Time • Financial analysis and strategy
Class 13 How to develop your business
Class 14 Team Project Time
Class 15 Final Presentation Submit final presentation file


Bill Aulet, “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” Wiley (2013)

Reference books, course materials, etc.

1) None required.
2) Course materials are provided during class.

Assessment criteria and methods

1) Class contribution & report
2) Contribution to the group work and presentation

Related courses

  • ESD.A501 : Engineering Design Project A
  • ESD.A502 : Engineering Design Project B
  • ESD.A503 : Engineering Design Project C

Prerequisites (i.e., required knowledge, skills, courses, etc.)

No prerequisites.


Lectures will be given in a four-day intensive course format (6/13, 6/27, 7/18, 7/25)

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