2021 Communication Design: Theory & Practice

Font size  SML

Register update notification mail Add to favorite lecture list
Academic unit or major
Graduate major in Engineering Sciences and Design
Saijo Miki 
Class Format
Lecture / Exercise     
Media-enhanced courses
Day/Period(Room No.)
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
Access Index

Course description and aims

Communication design defines why and who you want to do what (or what you want to achieve with who), suggests and implements approaches for achieving this goal, reviews the results, and provides feedbacks. Communication design is a design for achieving cooperation among people who do not share the same contexts.
In the course, the instructor introduces several cases of communication design: diffusion of photovoltaic generation in rural area; healthcare for frail elderlies; dilemma of engineers. These case studies offer occasions to let students consider and discuss how to overcome the communication problems and find ways to achieve goals. Moreover, students are requested to create their communication designs to solve their own problems.

Student learning outcomes

_To know that daily communication cannot be designed fundamentally
_To understand the definition and meaning of the communication design
_ To clarify the roles of the communication design for problem solving of public issues
_ To figure out the process of problem solving by creation of the communication designs for student’s problems


Science communication, Energy, Elder people,Care,Harassment, Communication design

Competencies that will be developed

Specialist skills Intercultural skills Communication skills Critical thinking skills Practical and/or problem-solving skills

Class flow

For each class:
・The instructor (1)answers the questions and comments from students on the contents of the previous class, (2)clarifies the essential points on the lecture unit and (3) facilitates the group works. Reading a textbook is highly recommended for active participation in the class discussion and group works.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction to Communication Design What is Communication? Symbols,targets, meaning and language Understanding of the concept of Communication and Communication Design
Class 2 Pinpointing the problem and setting objectives.Creating a GPIO cycle.
Class 3 Audience Design- Who might be audience? Explain the difference of two models of audience designs.
Class 4 Speaker's Design - Language skill for avoiding harassment.
Class 5 Joint Construction Model of Communication
Class 6 Difference between dialogue and persuasion -Case study of scandal over fake mail
Class 7 Communication Design : Case Study 1
Class 8 Communication Design : Case Study 1
Class 9 Communication Design : Case Study 2
Class 10 Communication Design : Case Study 3
Class 11 My Communication design: 7 step Process Applying GPIO cycle to understand your own problem.
Class 12 My Communication design: Comment map
Class 13 My Communication design : Presentation and feedback (1) Visualizing your own problems through the 7-step process;presentation;class discussion.
Class 14 My Communication design : Presentation and feedback (2) Visualizing your own problems through the 7-step process;presentation;class discussion.

Out-of-Class Study Time (Preparation and Review)

To enhance effective learning, students are encouraged to spend approximately 100 minutes preparing for class and another 100 minutes reviewing class content afterwards (including assignments) for each class.
They should do so by referring to textbooks and other course material.


Communication Design Miki Saijo Kuroshio Shuppan

Reference books, course materials, etc.

Other reading materials will be noted in class as necessary.

Assessment criteria and methods

Group work and presentation, home-work: 70%
Mid-term report: 30%

Related courses

  • ESD.A402 : Design Thinking Fundamentals
  • ESD.B401 : Engineering Design Advanced
  • ESD.E406 : User Interview Theory and Practice

Prerequisites (i.e., required knowledge, skills, courses, etc.)

Non required.

Page Top