Communication design defines why and who you want to do what (or what you want to achieve with who), suggests and implements approaches for achieving this goal, reviews the results, and provides feedbacks. Communication design is a design for achieving cooperation among people who do not share the same contexts.
In the course, the instructor introduces several cases of communication design: diffusion of photovoltaic generation in rural area; healthcare for frail elderlies; dilemma of engineers. These case studies offer occasions to let students consider and discuss how to overcome the communication problems and find ways to achieve goals. Moreover, students are requested to create their communication designs to solve their own problems.
_To know that daily communication cannot be designed fundamentally
_To understand the definition and meaning of the communication design
_ To clarify the roles of the communication design for problem solving of public issues
_ To figure out the process of problem solving by creation of the communication designs for student’s problems
Science communication, Energy, Elder people,Care,Harassment, Communication design
|Specialist skills||Intercultural skills||✔ Communication skills||✔ Critical thinking skills||✔ Practical and/or problem-solving skills|
For each class:
・The instructor (1)answers the questions and comments from students on the contents of the previous class, (2)clarifies the essential points on the lecture unit and (3) facilitates the group works. Reading a textbook is highly recommended for active participation in the class discussion and group works.
|Course schedule||Required learning|
|Class 1||Introduction to Communication Design What is Communication? Symbols,targets, meaning and language||Understanding of the concept of Communication and Communication Design|
|Class 2||Pinpointing the problem and setting objectives.Creating a GPIO cycle.|
|Class 3||Audience Design- Who might be audience?||Explain the difference of two models of audience designs.|
|Class 4||Speaker's Design - Language skill for avoiding harassment.|
|Class 5||Joint Construction Model of Communication|
|Class 6||Difference between dialogue and persuasion -Case study of scandal over fake mail|
|Class 7||Zero-level Communication Design- Case study of Photovoltaic energy generation by citizens in Kakegawa City.|
|Class 8||Designing Objectives:Case Study of Collaboration among different professions (1).|
|Class 9||Designing Plans: Case Study of Citizen Jury System (1)|
|Class 10||Designing Implementations: Case Study of Citizen Jury System (1)|
|Class 11||Designing evaluation of GPIO: :Case Study of Collaboration among different professions (1).|
|Class 12||My Communication design: 7 step Process||Applying GPIO cycle to understand your own problem.|
|Class 13||My Communication design : Presentation and feedback (1)||Visualizing your own problems through the 7-step process;presentation;class discussion.|
|Class 14||My Communication design : Presentation and feedback (2)||Visualizing your own problems through the 7-step process;presentation;class discussion.|
|Class 15||My Communication design : Presentation and feedback (3)||Visualizing your own problems through the 7-step process;presentation;class discussion.|
Communication Design Miki Saijo Kuroshio Shuppan
Other reading materials will be noted in class as necessary.
Group work and presentation, home-work: 50%
Final report: 50%