2017 Disciplined Entrepreneurship

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Academic unit or major
Graduate major in Engineering Sciences and Design
Toh Yuji  Park Jaehyun   
Course component(s)
Day/Period(Room No.)
Intensive ()  
Course number
Academic year
Offered quarter
Syllabus updated
Lecture notes updated
Language used
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Course description and aims

This course provides how to create a successful startup through developing an innovative product.
This course introduces the 24 step approach to understand and implement proven framework that is both comprehensive and integrated.
Students will learn an integrated toolbox to be used repeatedly so that they can build great enterprises based on innovation.

Student learning outcomes

By the end of this course, students will be able to:
1) Explain what Entrepreneurship is
2) Learn 24 step approach to a successful startup, and based on this, understand how to start a business
3) Produce a business plan and proposal based on the organized approach


Entrepreneurship, 24 step approach to a startup

Competencies that will be developed

Intercultural skills Communication skills Specialist skills Critical thinking skills Practical and/or problem-solving skills

Class flow

1) The course consists of lectures and group exercises
2) Students are expected to participate in a variety of activities including group works, presentations and discussions.

Course schedule/Required learning

  Course schedule Required learning
Class 1 Introduction
Class 2 What is Disciplined Entrepreneurship? self introduction
Class 3 Generating Ideas for a New Venture Generating Ideas
Class 4 Building a Team Pitch presentation & team building
Class 5 Who is Your Customer? Market segmentation
Class 6 Primary Market Research Market research& interview
Class 7 What Can You Do for Your Customer? Preparation of presentation
Class 8 Team presentation
Class 9 How Does Your Customer Acquire Your Product? Determine the Decision-Making Unit
Class 10 How Do You Make Money Off Your Product? Create a business model
Class 11 How Do You Make Money Off Your Product? (2) Preparation of presentation
Class 12 Team presentation 2
Class 13 How Do You Design & Build Your Product? Creat a mock-up
Class 14 How Do You Scale Your Business? Assignment: Preparation of presentation
Class 15 Final presentation and review


Bill Aulet, “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” Wiley (2013)

Reference books, course materials, etc.

1) None required.
2) Course materials are provided during class.

Assessment criteria and methods

1) Class contribution & report
2) Contribution to the group work and presentation

Related courses

  • ESD.A501 : Engineering Design Project A
  • ESD.A502 : Engineering Design Project B
  • ESD.A503 : Engineering Design Project C

Prerequisites (i.e., required knowledge, skills, courses, etc.)

No prerequisites.

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