Global Business Strategy and Standardization & Intellectual Property Global Business Strategy and Standardization & Intellectual Property
- 使用教室
- 火7-8(EEI-211,G115)
- 単位数
- 講義：2 演習：0 実験：0
- 講義コード
- 28004
- シラバス更新日
- 2015年3月18日
- 講義資料更新日
- 2015年3月17日
- アクセス指標
-
- 学期
- 前期
講義概要
Activities of research and industry related to environment and energy are required to expand their targets to global market. The course gives overview of current status and subjects of global business strategy in the field of feature applications such as communication, railroad, automobile and materials and financial activity, and also gives case studies of standards and intellectual property in the real global business. Students experience mutual negotiation by roll-play to lead standardization. Lecturers are Professors of Tokyo Tech and docents from industry and other who are active in the field. Language is English.
講義の目的
Cultivation of grounding for researcher and engineer to be able to play leadership in the international society.
講義計画
1. Apr07 Introduction ;Kodani, Furuya
2. Apr14 Standardization and intellectual property in global business ;Furuya
3. Apr 21 Case study 1: Railway(1) ;Watanabe
4. Apr 28 Case study 1: Railway(2) ;Watanabe
5. May12 Case study 2: Standardization and IP strategy in Mobile communication (1) ;Furuya
6. May19 Case study 2: Standardization and IP strategy in Mobile communication (2) ;Furuya
7. May26 Negotiation roll-play in standardization (1) Guidance ;Furuya
8. Jun02 Case study 3: National policy and global strategy in the field of environment and energy ;Okumura
9. Jun09 Negotiation roll-play in standardization (2) ;Furuya
10. Jun16 Negotiation roll-play in standardization (3) ;Furuya
11. Jun23 Negotiation roll-play in standardization (4) ;Furuya
12. Jun30 Case study 4: Electric vehicle and Fuel cell vehicle (1) ;Tomioka
13. Jul07 Case study 4: Electric vehicle and Fuel cell vehicle (2) ;Tomioka
14. Jul14 Case study 5: Global IP strategy in chemicals business ;Kato
15. Jul21 Wrap-up presentation ;Furuya, Kodani
Course time is the 7th-8th period (15:05-16:35) on Tuesday. Rooms is EEI211 in Ookayama connecting to G115 in Suzukakedai with remote lecture system.
教科書・参考書等
Necessary documents will be distributed at each class.
関連科目・履修の条件等
none
成績評価
Based on attendance50%, roll-play activity30%, presentation and report20%
