Global Business Strategy and Standardization & Intellectual Property Global Business Strategy and Standardization & Intellectual Property
- 使用教室
- 木7-8(EEI-211G115)
- 単位数
- 講義：2 演習：0 実験：0
- 講義コード
- 28004
- シラバス更新日
- 2014年11月4日
- 講義資料更新日
- 2014年11月4日
- アクセス指標
-
- 学期
- 後期
講義概要
Activities of research and industry related to environment and energy are required to expand their targets to global market. The course gives overview of current status and subjects of global business strategy in the field of feature applications such as communication, railroad, automobile, appliance and materials and financial activity, and also gives case studies of global standards strategy and global intellectual property strategy which grips key to success of international business strategy embodiment. Students experience mutual negotiation by role-playing to lead standardization. Lecturers are Professors of Tokyo Tech and docents from industry and other who are active in the field. Language is English.
講義の目的
Cultivation of grounding for researcher and engineer to be able to play leadership in the international society.
講義計画
1. Oct 2 Introduction, Standardization and intellectual property in global business by Kodani, Furuya
2. Oct 9 Case study 1: Global IP strategy in chemicals business by Kato ;Asahi Kasei Co.
3. Oct 16 Case study 2: Standardization and IP strategy in Mobile communication (1) by Furuya
4. Oct 23 Case study 2: Standardization and IP strategy in Mobile communication (2) by Furuya
5. Oct 30 Guidance for negotiation role-play in standardization by Furuya
6. Nov 13 negotiation role-play in standardization by Furuya, Kodani
7. Nov 20 negotiation role-play in standardization by Furuya, Kodani
8. Nov 27 Negotiation role-play in standardization by Furuya
9. Dec 4 Case study 3: Railway(1) by Watanabe
10. Dec 11 Case study 3: Railway(2) by Watanabe
11. Dec 18 Canceled
12. Dec 25 Case study 4: National policy in the field of environment and energy by Okumura ;Eurasia Group
13. Jan 8 Case study 5: Electric vehicle and Fuel cell vehicle (1) by Tomioka ;JARI
14. Jan 22 Case study 5: Electric vehicle and Fuel cell vehicle (2) by Tomioka ;JARI
15. Jan 29 Wrap-up presentation by Furuya, Kodani
教科書・参考書等
Necessary documents will be distributed at each class.
関連科目・履修の条件等
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成績評価
Based on attendance40%, role-play activity30%, presentation30%
担当教員の一言
Understand overview, not details. Enjoy debate experience.
その他
Course time is the 7th-8th period (15:05-16:35) on Thursday. Rooms are EEI211 in Ookayama and G115 in Suzukakedai with remote lecture system.
