Global Business Strategy and Standardization & Intellectual Property

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Kodani Takahiko  Furuya Yukitsuna  Watanabe Tomoki  Okumura Jun  Tomioka Hidenori  Shibaike Narito  Kato Jinichiro 
Thr7-8(G115 EEI-211)  
Lecture2  Exercise0  Experiment0
Syllabus updated
Lecture notes updated
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Fall Semester

Outline of lecture

Activities of research and industry related to environment and energy are required to expand their targets to global market. The course gives overview of current status and subjects of global business strategy in the field of feature applications such as communication, railroad, automobile, appliance and materials and financial activity, and also gives case studies of global standards strategy and global intellectual property strategy which grips key to success of international business strategy embodiment. Students experience mutual negotiation by roll-playing to lead standardization. Lecturers are Professors of Tokyo Tech and docents from industry and other who are active in the field. Language is English.

Purpose of lecture

Cultivation of grounding for researcher and engineer to be able to play leadership in the international society.

Plan of lecture

1. Oct 3 Introductory lecture 縲縲Kodani, Furuya
2. Oct 10 Standardization and intellectual property in global business 縲縲Furuya
3. Oct 17 Case study 1: Railway Watanabe
4. Oct 24 Case study 2: National policy and global strategy in the field of environment and energy 縲縲Okumura (Eurasia Group, OB of METI)
5. Oct 31 Case study 3: Standardization of energy efficient appliances 縲縲Shibaike (Tokyo University of Technology)
6. Nov 7 Case study 4: Global IP strategy in chemicals business 縲縲Kato (Asahi Kasei)
7. Nov 14 Case study 5: Electric vehicle and Fuel cell vehicle縲縲縲Tomioka (Japan Automobile Research Institute)
8. Nov 21 Case study 6: Standardization and IP strategy in Mobile communication (1) 縲縲Furuya
9. Nov 28 Case study 6: Standardization and IP strategy in Mobile communication (2) 縲縲Furuya
10. Dec 5 Guidance for negotiation roll-playing in standardization 縲縲Furuya
11. Dec 12 Negotiation roll-playing in standardization 縲縲Furuya
12. Dec 19 Report preparation by yourself
13. Jan 9 Negotiation roll-playing in standardization 縲縲Furuya
14. Jan 23 Negotiation roll-playing in standardization 縲縲Furuya
15. Jan 30 Wrap-up presentation 縲縲Furuya, Kodani

Textbook and reference

Necessary documents will be distributed at each class.

Related and/or prerequisite courses



Based on attendance40%, roll-play activity20%, presentation20% and report20%


Course time is the 7th-8th period (15:05-16:35) on Thursday. Rooms are EEI211 in Ookayama connecting to G115 in Suzukakedai with remote lecture system.

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