Global business strategy and Standardization

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Lecturer
Kodani Takahiko  Furuya Yukitsuna  Watanabe Tomoki  Okumura Jun  Tomioka Hidenori  Shibaike Narito 
Place
Thr7-8(W631G311)  
Credits
Lecture2  Exercise0  Experiment0
Code
28004
Syllabus updated
2012/11/15
Lecture notes updated
2013/1/18
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Semester
Fall Semester

Outline of lecture

Activities of research and industry related to environment and energy are required to expand their
targets to global market.
The class gives overview of current status and subjects of global strategy in the field of feature
applications such as communication, railroad, automobile and appliance and financial activity, and
also gives case studies of decision process of international standards which grips key to succeed
embodiment of global business strategy. Students experience roll-playing to lead standardization
in multinational negotiation.
Lecturers are Professors of Tokyo Tech and docents from industry and other who are active in the
field. Language is English.

迺ー蠅繝サ繧ィ繝阪Ν繧ョ繝シ縺ィ菫ゅo繧翫r謖√▽遐皮ゥカ繝サ逕」讌ュ豢サ蜍輔ッ縲√◎縺ョ繧ソ繝シ繧イ繝繝医r蝗ス髫帛クょエ縺ォ諡。縺偵※縺縺上%縺ィ縺梧アゅa繧峨l繧九
騾壻ソ。繝サ驩驕薙サ閾ェ蜍戊サ翫サ螳カ髮サ縺ィ縺縺」縺溽音蠕エ逧縺ェ繧「繝励Μ繧ア繝シ繧キ繝ァ繝ウ繧驥題檮豢サ蜍輔↓縺翫¢繧句嵜髫帶姶逡・縺ョ迴セ迥カ縺ィ隱イ鬘後√↑繧峨ウ縺ォ蝗ス髫帶姶逡・蜈キ迴セ蛹
縺ョ謌仙凄縺ョ骰オ繧呈升繧句嵜髫帶ィ呎コ悶ョ豎コ螳壹励Ο繧サ繧ケ莠倶セ九r蟄ヲ縺カ縺ィ縺ィ繧ゅ↓縲∝、壼嵜髢謎コ、貂峨ョ荳ュ縺ァ蝗ス髫帶ィ呎コ門喧繧剃クサ蟆弱☆繧九◆繧√ョ螳溯キオ貍皮ソ抵シ医Ο繝シ繝ォ繝励Ξ繧、シ
繧定。後≧縲
隰帛クォ縺ッ縲∝ス楢ゥイ蛻驥弱〒邨碁ィ楢ア雁ッ後↑譛ャ蟄ヲ謨吝藤縺翫h縺ウ蠖楢ゥイ蛻驥弱ョ隨ャ荳邱壹〒豢サ霄阪@縺ヲ縺繧狗肇讌ュ逡後ョ莠コ譚舌
險隱槭ッ闍ア隱槭√Ξ繝薙Η繝シ繧貞、壹¥陦後↑縺」縺ヲ逅隗」繧貞勧縺代k縲

Purpose of lecture

Cultivation of grounding for researcher and engineer to be able to play leadership
in the international society.

蝗ス髫帷、セ莨壹r迚ス蠑輔〒縺阪k遐皮ゥカ閠繝サ謚陦楢縺ィ縺ェ繧九◆繧√ョ邏鬢翫r豸オ鬢翫☆繧九

Plan of lecture

Oct 4 Introductory lecture, by Kodani and Furuya
Oct 11 National policy and global strategy in the field of environment and energy, by Okumura
Oct 18 Case study 1: Leaving the Euro, by Okumura
Oct 25 Standardization as a business tool, by Furuya
Nov 1 Case study 2: Mobile communications, by Furuya
Nov 8, 15 Case study 3: Standardization for electric vehicle and their prospect, by Tomioka
Nov 22 Case study 4: Railway, by Watanabe
Nov 29, Dec. 6 Case study 5: Standardization of energy efficient appliances, by Shibaike
Dec 13 Debate in standardization, by Furuya and Kodani
Dec 20 Self-study Making a peport on the case studies
Jan 10, 24 Debate in standardization, by Furuya and Kodani
Jan 31 Wrao-up presentation, by Furuya, Kodani and others

10/4 シ医が繝ェ繧ィ繝ウ繝繝シ繧キ繝ァ繝ウシ画悽隰帛コァ縺ョ迢吶>繝サ蝗ス髫帶姶逡・縺ィ讓呎コ門喧縺ョ蠖ケ蜑イ縲シ帛ー剰ーキ繝サ蜿、隹キ
10/11 シ郁ャ帷セゥシ臥腸蠅繧ィ繝阪Ν繧ョ繝シ縺ョ蝗ス遲悶→蝗ス髫帶姶逡・縲シ帛・・譚
10/18 シ郁ャ帷セゥシ我コ倶セ狗皮ゥカシ托シ壹Θ繝シ繝ュ髮「閼ア縲シ帛・・譚
10/25 シ郁ャ帷セゥシ峨ン繧ク繝阪せ縺ォ縺翫¢繧区ィ呎コ門喧縲シ帛商隹キ
11/1 シ郁ャ帷セゥシ我コ倶セ狗皮ゥカシ抵シ夂ァサ蜍暮壻ソ。縲シ帛商隹キ
11/8, 15 シ郁ャ帷セゥシ我コ倶セ狗皮ゥカシ難シ夐崕豌励サ辯譁咎崕豎閾ェ蜍戊サ 縲シ帛ッ悟イ。
11/22 シ郁ャ帷セゥシ我コ倶セ狗皮ゥカシ費シ夐延驕薙シ帶ク。驍
11/29, 12/6 シ郁ャ帷セゥシ我コ倶セ狗皮ゥカシ包シ壼ョカ髮サ縺ィ逵√お繝榊渕貅悶シ幄茅豎
12/13 シ域シ皮ソ抵シ画ィ呎コ門喧縺ォ縺翫¢繧倶コ、貂牙ョ溯キオ縲シ帛商隹キ繝サ蟆剰ーキ
12/20 シ郁ェイ鬘鯉シ我コ倶セ狗皮ゥカ縺セ縺ィ繧√Ξ繝昴シ繝井ス懈
1/10, 24 シ域シ皮ソ抵シ画ィ呎コ門喧縺ォ縺翫¢繧倶コ、貂牙ョ溯キオ 縲シ帛商隹キ繝サ蟆剰ーキ
1/31 シ育匱陦ィシ姥rap-up繝励Ξ繧シ繝ウ繝繝シ繧キ繝ァ繝ウ縲シ帛商隹キ繝サ蟆剰ーキ繝サ莉

Textbook and reference

Necessary documents will be distributed at each meeting.
蠢隕√↑雉譁吶ッ隰帷セゥ縺ァ驟榊ク縲

Related and/or prerequisite courses

Especially none

Evaluation

Based on attendance, presentation and report
蜃コ蟶ュ縲∫匱陦ィ縺ィ繝ャ繝昴シ繝医ョ邱丞粋隧穂セ。縺ォ繧医k

Supplement

Lecturers
Takahiko Kodani, Professor, Academy for Co-creative Education of Environment and Energy Science (ACEEES)
Yukitsuna Furuya, Professor, Department of Electrical and Electronic Engeneering
Tomoki Watanabe, Professor, Department of Electrical and Electronic Engeneering
Jun Okumura, Counselor, Eurasia Group, OB of METI
Hidenori Tomioka, Deputy General Manager of FC-EV Reserch Division, Japan Automobile Research Institute
Narito Shibaike, Senior Strategy Director of Corporate Environment Affairs Division, Panasonic Corporation

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