Outline of lecture

This lecture aims to learn implementation of design solutions into actual business. In the process of implementing design solutions in to actual sustainable business, you have to assess feasibility as well as viability of the solutions. Toward establishment of the new business, you have to consider various aspects such as business model, marketing strategy, financial polity, and you have to compose your business model. You will learn these subjects through lectures and group works.
This lecture is planned to work in coordination with the Design Thinking class (Spring semester), though students who did not take Design Thinking class are also welcome to register.

Purpose of lecture

This lecture aims to learn implementation of design solutions into actual business. In the process of implementing design solutions in to actual sustainable business, you have to assess feasibility as well as viability of the solutions. Toward establishment of the new business, you have to consider various aspects such as business model, marketing strategy, financial polity, and you have to compose your business model. You will learn these subjects through lectures and group works.

Plan of lecture

Week 1: General guidance
Week 2: Briefing and grouping
Week 3+4: Business model
Week 5+6: Market
Week 7+8: Competence
Week 9+10+11: Business plan
Week 12: Capital policy
Week 13: Intellectual property
Week 14: Business plan refinement
Week 15: Pitch (final presentation)

Textbook and reference

None.

Related and/or prerequisite courses

Students are recommended (but not obliged) to take Design Thinking class (Spring Semester).

Evaluation

Project Report: 40
Business Plan (Pitch): 40
Participation: 20