- Lecturer
- Chung Su-Lin
- Place
- Mon5-6(W9-201)
- Credits
- Lecture2 Exercise0 Experiment0
- Code
- 67056
- Syllabus updated
- 2014/10/7
- Lecture notes updated
- 2014/9/29
- Access Index
-
- Semester
- Fall Semester
Lecture
Lecture 1 Introduction / Defining Marketing for the 21st Century
2014.10.6(Mon.) 5-6session
Lecture
Lecture 2 Developing Marketing Strategies and Plans
2014.10.20(Mon.) 5-6session
Lecture
Lecture 3 Marketing Environment and Marketing Research
2014.10.27(Mon.) 5-6session
Lecture
Lecture 4 Customer Value, Satisfaction, and The Buying Decision Process
2014.11.6(Thu.) 5-6session
Lecture
Lecture 5 Identifying Market Segments and Targets
2014.11.10(Mon.) 5-6session
Lecture
Lecture 6 Creating Brand Equity
2014.11.17(Mon.) 5-6session
Lecture
Lecture 7 Crafting the Brand Positioning
2014.11.26(Wed.) 5-6session
Lecture
Lecture 8 Setting Product Strategy
2014.12.1(Mon.) 5-6session
Lecture
Lecture 9 Developing Pricing Strategies and Programs
2014.12.8(Mon.) 5-6session
Lecture
Lecture 10 Designing and Managing Integrated Marketing Communications
2014.12.15(Mon.) 5-6session
Lecture
Lecture 11 Designing and Managing Integrated Marketing Channels
2014.12.22(Mon.) 5-6session
Lecture
Lecture 12 Managing Retailing, Wholesaling, and Logistics
2015.1.5(Mon.) 5-6session
Lecture
Lecture 13 Marketing Strategies for Service Firms
2015.1.15(Thu.) 5-6session
Lecture
Lecture 14 Tapping into Global Markets
2015.1.19(Mon.) 5-6session
Lecture
Lecture 15 Course Wrap Up/ Final Presentations
2015.1.26(Mon.) 5-6session
